by Joe Mandese
The U.S. advertising marketplace expanded in May after a dip in April, following a seasonal pattern that has held steady for the past several … Read the whole story
by Wayne Friedman
For the coming season, Fox may be writing business at flat to slightly down pricing, according to analysts. Although it topped all networks for … Read the whole story
by Wayne Friedman
Television viewing in May -- one of the final big months of the year for some TV networks -- took another expected decline among … Read the whole story
by Steve McClellan
Royal Caribbean spent about $75 million on ads last year, according to Kantar. WPP's Mindshare was the incumbent media agency, while Media Storm also … Read the whole story
by Wayne Friedman
Amidst concerns about viewability of advertising on digital platforms, a new survey of advertising agency executives says that confidence in digital video advertising value … Read the whole story
by Tyler Loechner
Pandora on Tuesday announced it has made all of its smartphone and tablet display inventory available for programmatic buying. The move comes six months … Read the whole story
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by Gavin O'Malley
As Twitter searches for a new leader, the company continues to roll out fresh features. Now, native videos, Vines and GIFs will play automatically … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Because of mobile, we can start to aggregate entire purchase journeys instead of just audiences. Instead of aggregating audiences and predict where they are … Read the whole story
by Steve McClellan
The agency, part of Dentsu Aegis Network, describes the new practice as a "brand reputation management" offering that combines social marketing best practices with … Read the whole story
by Wayne Friedman
21st Century Fox has made it official: Rupert Murdoch will leave his post as chief executive officer on July 1. Murdoch will hand over … Read the whole story
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by Erik Sass
Health and fitness publisher Rodale Inc. is joining forces with Chef'd, which delivers gourmet meal kits, for branded a la carte meals and meal … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Millennials are not an alien species. As new research shows, they have the same attitude toward television advertising as the rest of us, only … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In December of 2013, the National Telecommunications Information Administration announced an ambitious plan to convene privacy advocates and industry representatives in order to forge … Read the whole story