by Joe Mandese
The Association of National Advertisers has issued a request for proposals for an "Industry-Wide Media Transparency Study." The ANA said the bid will go … Read the whole story
by Wendy Davis
The Federal Communications Commission proposed on Wednesday that AT&T pay a $100 million fine for allegedly failing to adequately disclose its throttling policies. "Today … Read the whole story
by Wayne Friedman
In an effort to push for new 4K TV standards worldwide, Samsung Electronics has struck a deal with local TV station digital initiative Pearl … Read the whole story
by Wayne Friedman
For TV consumers, the ideal new digital a la carte TV service isn't getting hundreds of traditional TV channels -- more like a dozen … Read the whole story
COMMENTARY
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Let's face it: Donald Trump's presidential announcement (otherwise known as throwing his hairpiece, or clown-nose, into the ring) was the gift that keeps on … Read the whole story
by Tyler Loechner, Joe Mandese
ESPN Wednesday named Vikram Somaya senior vice president and global data officer, a new role inside the media company recognizing the expanding role that … Read the whole story
by Gavin O'Malley
Twitter has just scooped up machine-learning startup Whetlab for an undisclosed sum. Twitter is mum about how it intends to make use of Whetlab … Read the whole story
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by Erik Sass
Better Homes and Gardens has unveiled a redesigned Web site that is optimized for mobile devices. On the advertising side, the new mobile-first site … Read the whole story
by Aaron Baar
Early consumer demand for home automation and security devices has dropped off, according to new research from Argus Insights, "Until things become easier and … Read the whole story
by Steve McClellan
Penn's new company, Stagwell Group, has closed on $250 million in investment capital and may use leverage to make up to $750 million in … Read the whole story
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by Steve McClellan
In the last two days, the holding company has acquired stakes in a leading German ad agency and TV audience measurement firm TechEdge, while … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
We now have the click fraud guidelines and the signatories promising to act properly, so isn't it time we had some boots on the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
One of the big questions hanging over Snapchat is the issue of monetization, and specifically advertising, as it's kind of hard to imagine any … Read the whole story