by Joe Mandese
Two of Madison Avenue's preeminent forecasters have shaved their outlook for the ad economy in 2015. Interpublic Mediabrands' Magna Global unit reduced its outlook … Read the whole story
by Joe Mandese
Global beauty products marketer Coty has named Publicis' ZenithOptimedia global media agency of record for its $600 million-plus advertising account. ZenithOptimedia succeeds Omnicom's OMD, … Read the whole story
by Steve McClellan
The agency's New York office won it for the "Take it from a fish" campaign for AstraZeneca. In the Health and Wellness section of … Read the whole story
by Erik Sass
One of the country's biggest cities is about to have a lot less outdoor advertising space, as the Philadelphia City Council moves to reduce … Read the whole story
by Wayne Friedman
Concerns over advertising-free TV and media content might appear to be growing. Still, Pivotal Research Group says that for the 2014-15 TV season ad-free … Read the whole story
by Larissa Faw
The campaign's concept is based on research that finds that nearly 50% of Americans say they have missed an opportunity to show someone they … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Media-buying transparency or whatever can hold off a week. Will you please permit me, on the occasion of Father's Day, to devote a few … Read the whole story
by Laurie Sullivan
Google slipped in the Electronic Frontier Foundation's (EFF) privacy ratings for the first time, earning three out of five stars. The company had a … Read the whole story
by Wendy Davis
One day after the Federal Communications Commission proposed fining AT&T $100 million for slowing the broadband speeds of wireless customers, Sprint said it would … Read the whole story
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by P.J. Bednarski
London-based Ampere Analysts predicts a new advertising "arms race" between the two rivals, neck and neck in terms of audience sizes with around 1.4 … Read the whole story
by Wayne Friedman
Following the now best-ever opening weekend box-office champion "Jurassic World," another expected big summer movie, Disney/Pixar's new animated movie "Inside/Out," opens this weekend -- … Read the whole story
by Gavin O'Malley
Delving deeper into ecommerce, Twitter is testing some new ways to help users discover products within its network. First up are dedicated pages, which … Read the whole story
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by Sean Hargrave
As the world's Mad Men descend on the south of France for a wine-swilling week pursuing awards glory, there is a growing sense of … Read the whole story
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by Thom Forbes
It's no secret that advertising is really going geeky on us but the extent to which technology has been overtaking the industry is the … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Charlene Weisler and I are putting the finishing touches on a series of interviews we conducted in the programmatic TV space. We queried representatives … Read the whole story