by Steve McClellan
The app, which is hidden inside a flashlight app and triggered by a shake of the phone, is designed to help women alert three … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Sorry, Google. I realize this is my last chance to tell you about my experience. But you see, you're in a long line of … Read the whole story
by Wayne Friedman
Little surprise from Nielsen's first look at weekly usage and reach of media devices and platforms: TV is still way ahead -- especially in … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
I believe advertising has missed the greatest gift we've ever been given: the smartphone. For years it's been my belief that as the time … Read the whole story
by Laurie Sullivan
Instagram has reimagined its search feature to become more of a source for images and videos during breaking news events. The announcement, made Tuesday, … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The main reason Netflix continues to grow and thrive is that it does not have the same constraints as ad-supported networks, most importantly, needing … Read the whole story
by Larissa Faw
The acquired agency will join the SMG network but continue to operate under the 'AKOM360' name, and existing leaders Curt Simon Harlinghausen and Sven … Read the whole story
by Wendy Davis
Ad company Turn has been hit with a second lawsuit stemming from its use of a controversial "supercookie" tracking technology, which enabled the company … Read the whole story
by Laurie Sullivan
Google has rolled out a free, ad-supported music service that allows people to try Google Play Music without paying. The ad-supported radio service aims … Read the whole story
by Karl Greenberg
The study finds that while nearly three-quarters of consumer packaged goods brands have declined in consideration, the trend is not favoring store-branded private label … Read the whole story
by Karlene Lukovitz
In this new phase, Mondelez said, the companies will be focusing on the fastest-growing consumer behaviors -- video consumption and mobile commerce -- working … Read the whole story
by Wayne Friedman
Although TV set manufacturers continue to ramp up 4K TV production, one new study now says it will take up to 10 years for … Read the whole story
by Erik Sass
Bon Appetit's new collaboration with IBM, called "Chef Watson," is described as a "cognitive computing app" that helps aspiring epicures to expand their creativity … Read the whole story
by Tyler Loechner
PubMatic, a supply-side platform (SSP) for programmatic advertising, on Tuesday rolled out brand safety and ad quality technology called "Brand Shield for Buyers." PubMatic … Read the whole story
by Steve McClellan
The venture is called KidinaKORNERCreate and will focus on integrating music and branded content. According to WPP, its designed to enable "both artists and … Read the whole story
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by Wendy Davis
The San Diego-based livestreaming company Commercial Network Services has filed a Federal Communications Commission complaint alleging that Time Warner Cable is violating net neutrality … Read the whole story