by Joe Mandese
21st Century Fox this morning said Roger Ailes has signed a new, multi-year contract and will continue to serve as chairman-CEO of Fox News … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
During my first two days at the Cannes Festival of Creativity 2015, I found myself drawn into six different conversations about data and how … Read the whole story
by Wayne Friedman
A little over half of consumers are not that concerned with the traditional, seasonal starting up of TV shows -- typically in September. In … Read the whole story
COMMENTARY
by Maribeth Papuga
We need to help national marketers be smarter about their local investment and activation to drive the best ROAS. Interestingly, local SMBs who live … Read the whole story
by Laurie Sullivan
YP says it will separate its digital advertising and print directory businesses to create two companies. YP, and the newly formed Print Media LLC, … Read the whole story
by Joe Mandese
Unilever CMO Keith Weed took a big swing in Cannes Wednesday, making the case that "size doesn't matter" anymore in marketing -- and in … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
When "Late Show With Stephen Colbert" premieres in September, expect a strong opening and sustained ratings success. I say that with confidence because Colbert … Read the whole story
by Larissa Faw
Keurig Green Mountain has named Mediavest its new Media AOR, responsible for all U.S. media strategy and planning. Incumbent Havas Worldwide will continue to … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Advertisers lose billions every year to ad fraud, yet nothing is done. Could it be that publishers and networks are far more involved than … Read the whole story
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by Erik Sass
Nielsen is looking to expand its business with new offerings targeting middle-market clients with lower-priced data analytics. The service should allow middle-market companies to … Read the whole story
by Larissa Faw
MDC Partners doesn't have a shot at Coca-Cola or P&G media assignments, but CFO David Doft told an investor conference Wednesday that all the … Read the whole story
by Steve McClellan
There were five winning teams representing schools in the U.S., Italy, South Korea and Singapore, while the Berghs School of Communication was named Future … Read the whole story
by Gavin O'Malley
Using "influencers" to connect with consumers is old hat, but new real-time platforms like Periscope are refreshing the practice. Take Dr Pepper, which just … Read the whole story
by Wayne Friedman
Multicultural viewers are more likely to spend a hefty percentage of their time with over-the-top (OTT) video, compared to 39% among white TV viewers … Read the whole story
by Laurie Sullivan
Search marketers need to get better at product descriptions, helping consumers size clothing, and matching competitors' prices. An estimated $6.1 billion in annual returns … Read the whole story