by Erik Sass
After almost a year of preparations including shareholder votes, financing and executive appointments, Gannett Co. has completed its long-planned spinoff of its publishing assets, … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Fighting market change is futile. The consumer is in charge, and it's up to the industry to evolve. That's according to the recent Multichannel … Read the whole story
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by Laurie Sullivan
AOL and Microsoft have signed a deal that gives AOL responsibility for the majority of Microsoft's display advertising. Microsoft said Monday it will shutter … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Yelp funded a new study, unveiled this weekend, which concludes that Google potentially "degrades" its search results, to the detriment of users. "Our findings … Read the whole story
by Wayne Friedman
Joining Univision in condemning Donald Trump's remarks over immigration policy, NBC says it is ending all business relationships with the real estate/hospitality/entertainment mogul. "Celebrity … Read the whole story
by Wayne Friedman
CBS says it has almost completed its upfront deal-making for the 2015-2016 season -- at modest price increases. Media executives say CBS garnered mid-single-digit … Read the whole story
COMMENTARY
by Duncan Hall
As each generation becomes savvier and harder to reach, brands and advertisers have to think more creatively to reach their target audience, leading many … Read the whole story
by Wayne Friedman
Revenues from affiliate fees for U.S. TV-media companies -- now greater than advertising revenues -- will continue to rise at a faster rate than … Read the whole story
by Wendy Davis
PayPal is revising its upcoming terms of service to clarify that consumers need not agree to receive autodialed calls or SMS ads, the company … Read the whole story
by Larissa Faw
With ABC Family's "Becoming Us," TLC's July 15 debut of "I Am Jazz" and E!'s upcoming "I Am Cait," advertisers have a growing number … Read the whole story
by Karl Greenberg
The company, which replaces General Motors in the sponsorship position, will have use of NFL trademarks across various marketing channels, including branded content, advertising … Read the whole story
by Larissa Faw
Publicis Groupe said Monday that Publicis Worldwide CEO Arthur Sadoun, who is considered a leading candidate to succeed the holding company's CEO Maurice Levy … Read the whole story
by Steve McClellan
Last Wednesday a company called "Lucky Iron Fish" and WPP's Geometry Global Dubai won Grands Prix in Product Design for a piece of iron … Read the whole story
by Larissa Faw
Advocacy group Great Nations Eat and its creative agency BBH New York are using the holiday to launch its new multifaceted campaign to raise … Read the whole story