by Wendy Davis
The ad industry's Trustworthy Accountability Group has tapped Interactive Advertising Bureau executive Mike Zaneis to serve as the organization's new president and CEO. Zaneis, … Read the whole story
COMMENTARY
by Craig Jaffe, Op-Ed Contributor
We all know digital is a successful business and has been dubbed by some as the most accountable medium for advertising purposes. However, digital … Read the whole story
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by Wayne Friedman
Fox Networks has concluded its upfront negotiations -- for all its broadcast and cable channels -- at the same dollar volume as a year … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
It's been a highly emotional weekend for me. After a long battle, my Mom slipped quietly away in the middle of the night last … Read the whole story
by Laurie Sullivan
Google is testing a feature in sponsored Product Listing Ads that informs shoppers of the percentage they save from specific retailers and brands. The … Read the whole story
COMMENTARY
by Zachary Rosenberg, Op-Ed Contributor
Millennials are as ready as anyone to celebrate this 4th of July. But it looks like they prefer to keep their parties and patriotism … Read the whole story
by Larissa Faw
Heineken has extended its relationship with roster shop Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken … Read the whole story
by Sarah Mahoney
Will Macy's ditch the Donald? So far, while presidential candidate Donald Trump's incendiary words about Mexico have gotten him axed by NBC, Univision, Televisa … Read the whole story
by Wendy Davis
AT&T expects its $49 billion merger with DirecTV to be completed "shortly," the telecom said this week in a Securities and Exchange Commission filing. … Read the whole story
by Steve McClellan
From October 2014 until last April, TD Ameritrade ran a campaign devised by Havas Worldwide, featuring a man holding a piggy bank over his … Read the whole story
by Wayne Friedman
TV binging is growing. But while it can bring much joy to consumers, it can also bring the blues. A new study on TV … Read the whole story
by Wayne Friedman
Deal-making for media and marketing companies perked up in the second three months of 2015 -- the highest number for any quarter in over … Read the whole story
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by Erik Sass
Native advertising technology platform Nativo has raised $20 million in a new round of funding led by Advance Vixeid Partners, which also included investments … Read the whole story
by Erik Sass
Another big magazine publisher is jumping into the TV business: health and fitness publisher Rodale Inc. has signed a deal with United Talent Agency … Read the whole story
by Steve McClellan
Goldmacher joins 360i from R/GA in New York, where he is credited with shaping the agency's approach to client relationships as managing director and … Read the whole story
by Laurie Sullivan
Small businesses find promotional marketing methods the most effective, but email and search rank at the bottom, according to a recent report. The study … Read the whole story