As Nielsen prepares to make the biggest changes to its national TV ratings methods since it introduced the people meter in 1987, some of … Read the whole story

Many top cable networks took another decided hit in viewership in the second quarter of 2015 versus the same period of the year before. … Read the whole story

The Apple Watch received attention from programmatic ad platforms months before it was even on the market. Now that it's on the wrists of … Read the whole story

Apple violated antitrust laws by masterminding a conspiracy to raise ebook prices, a federal appellate panel ruled this week. The 2-1 decision upholds a … Read the whole story

Valassis is joining forces with Retail Solutions, Inc. to help retailers and consumer goods marketers measure the impact of digital advertising campaigns on retail … Read the whole story

Less than 10% of all entries made it to a short list, while less than 5% went on to win a medal, according to … Read the whole story

Mergers and acquisitions within digital media and technology continue to dominate the newswires. M&A activity in these sectors increased 24% in the first half … Read the whole story

Most marketers are not able to accurately identify the key personality traits that trigger purchase decisions, but a California company has found a way … Read the whole story

In the face of a growing social media backlash against presidential candidate Donald Trump, Macy's says it's breaking off its relationship with the businessman, … Read the whole story

A Google patent turns the human body into a keyboard. The patent, granted Tuesday, describes methods for a virtual input device that can detect … Read the whole story

ReachLocal is in talks with Yahoo to extend their existing partnership into native ads, Search Marketing Daily has learned. The deal would mean offering … Read the whole story