by Wayne Friedman
Joining the new business of standalone digital TV services -- as an alternative to traditional cable TV packages, for example -- is a new … Read the whole story
by Steve McClellan
The review comes amid a record year for formal media assessments, with an estimated $20 billion-$25 billion in media assignments currently in review. It … Read the whole story
by Joe Mandese
When Havas Media North America hired Tom Goodwin early this year to be head of strategy and innovation, it did not include the words … Read the whole story
by Erik Sass
According to the Bureau of Labor Statistics, the newspaper workforce more or less stabilized over the last two years, following a precipitous decline over … Read the whole story
by Wayne Friedman
While national TV advertising dollars dropped in the second quarter by low single-digit percentages, average commercial ratings took a steeper decline. Cable networks took … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The problem with TV modeling is that it's not good research for measuring viewing behavior, no matter how good the modelers. And even though … Read the whole story
by Laurie Sullivan
Wall Street analysts rose a few concerns just days prior to Google reporting on Q2 2015 earnings. The company is set to release earnings … Read the whole story
by Laurie Sullivan
U.S. cybersecurity firm CrowdStrike has raised $100 million in a funding round led by Google Capital. Rackspace, a CrowdStrike customer, also participated in the … Read the whole story
by Steve McClellan
Eurostar had already worked with Dentsu-Aegis Network's 360i for SEO services. The expanded scope of work includes media planning and buying, programmatic and data … Read the whole story
by Aaron Baar
"Part of our marketing strategy at T-Mobile is to really focus on the big moments and be the most talked-about brand in those moments," … Read the whole story
by Gavin O'Malley
Less than a month into his reign as Facebook's security chief, Alex Stamos is picking a fight with one of the industry's top software … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Three years ago, Time Warner Cable began charging subscribers a $3.95 monthly fee to rent a cable modem. Today, that fee has more than … Read the whole story
COMMENTARY
by Rob Begg, Op-Ed Contributor
It's the biggest day of the year in entertainment news, and yet there are just three people on "Entertainment Weekly"'s social team to staff … Read the whole story