by Joe Mandese
Madison Avenue's media spending declined in June, a month that historically begins a seasonal dip for the ad industry. If history continues to repeat … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Donald -- Congratulations on another super strong week, profile-raising-wise! You're out there saying the things only you have the courage to say. But I … Read the whole story
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by Laurie Sullivan
Likes and dislikes on YouTube give brands feedback when producing and publishing content, helping marketers and content producers understand why viewers search for their … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
For the last five years, advertising has hosted an ever-louder and more-vicious fight: TV versus digital spend. We've seen the weekly declarations that TV … Read the whole story
by Wayne Friedman
CBS All Access -- CBS' stand-alone digital video streaming service -- will expand its live local TV stations feeds to 75% of U.S. TV … Read the whole story
COMMENTARY
by Michael Sands, Columnist
While Amazon's Prime is the most notable example of an online retailer successfully evolving into a lifestyle offering, and a first-party data powerhouse, many … Read the whole story
by Erik Sass
After a year of rumor and speculation, Nielsen is preparing to address the controversy that erupted in recent months surrounding the impact of a … Read the whole story
by Wayne Friedman
Hulu is considering offering up an ad-free stand-alone service -- in an effort to compete with Netflix and Amazon. A report in "The Wall … Read the whole story
by Sarah Mahoney
Stores slashed their promotional pages 21.6% versus the first half of 2014, running 11.4 billion pages in the first half of 2015. Although Walmart … Read the whole story
by Aaron Baar
"We hope these ads will challenge viewers to put themselves in these scenarios," Michelle Kuckelman, executive director of brand management at AT&T, tells "Marketing … Read the whole story
by Laurie Sullivan
Viewers can't search through television commercials and how-to tips on broadcast TV, but they can on YouTube. That's one reason Google's video site reigns … Read the whole story
by Wayne Friedman
ABC will expand its sports programming on Saturday night with NBA regular season games. This January, it will begin an eight-game Saturday night NBA … Read the whole story
by Tyler Loechner
TubeMogul, a programmatic video ad platform, has plugged into Placemedia's television supply-side platform (SSP) to gives its clients more access to linear TV ad … Read the whole story
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by Laurie Sullivan
Yahoo said Friday that it filed papers with the US Securities and Exchange Commission detailing the company's plan to spin off the remaining Alibaba … Read the whole story
by Gavin O'Malley
Given Twitter's mammoth image problem, it's no surprise that the social giant is parting ways with its chief of communications Gabriel Stricker. Read the whole story