by Joe Mandese
In an effort to "de-risk" the cost of buying media, a mobile ad developer is introducing a new model that charges advertisers based on … Read the whole story
by Wendy Davis
AT&T's $49 billion merger with DirecTV appears to be headed for regulatory approval, Federal Communications Commission Chairman Tom Wheeler indicated on Tuesday. Read the whole story
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by Erik Sass
Nielsen's Webinar and conference call about the Portable People Meter and Voltair for radio ratings clients turned out to be something of an anticlimax, … Read the whole story
by Wayne Friedman
With dramatic crashes and closely fought races, NBCSN's coverage of the Tour de France has seen sharply higher live viewership -- up 18% to … Read the whole story
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by Larissa Faw
The former MDC CEO won't exactly land with a splat. But he won't be strapped into what was once a $27 million golden parachute … Read the whole story
by Steve McClellan
As to why the recent spate of media reviews, CEO John Wren said much of it had to do with clients' "strategic re-evaluation," given … Read the whole story
by Steve McClellan
Company CEO Michael Roth said contributions to the firm's strong Q2 performance came from "a broad range of our creative, marketing services and media … Read the whole story
by Laurie Sullivan
MaVeNS -- revenue from mobile, video, native, and social advertising -- represented 25% of traffic-driven returns in the second quarter of 2014, and rose … Read the whole story
by Laurie Sullivan
As a new generation of top level domain (TLD) names continues to emerge, Google steps up to provide answers to questions from brands on … Read the whole story
by Aaron Baar
Despite projections that call for modest growth for smartphone sales throughout the year, consumer demand and interest in new devices appear to be dropping, … Read the whole story
by Wayne Friedman
The global IPTV video systems market is forecast to more than triple in size by 2020 to $79 billion from $25 billion in 2013, … Read the whole story
by Sarah Mahoney
As they head into their most important selling season, big retailers -- including Men's Wearhouse, Macy's and Kohl's -- are cranking up their cause-related … Read the whole story
by Gavin O'Malley
The selfie is impacting the way women think of beauty. Celebrities and the "no-makeup selfie" are challenging the status quo, while some millennials pursue … Read the whole story
by Tyler Loechner
In preparation for the 2016 election and beyond, programmatic ad tech firm Rubicon Project on Wednesday announced it has opened an office in Washington, … Read the whole story
by Tyler Loechner
Visible World, the TV ad-targeting firm that was acquired by Comcast last month, this week announced the appointment of David Kline as president and … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
When future historians look back on our era and try to make sense of how we lived our lives, one tool at their disposal … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A privacy bill unveiled today would prohibit car manufacturers from using data collected from vehicles for advertising or marketing purposes, without obtaining owners' explicit … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
That's right -- the majority of display is now not viewable, leading to a potential spend of GBP485m on inventory that will not be … Read the whole story