by Gavin O'Malley
By 2017, Instagram's global mobile ad revenues will reach $2.81 billion -- accounting for over 10% of Facebook's global ad revenues. This year, Instagram's … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
For a few years, media agency group Havas has published an annual index of "Meaningful Brands." The index measures if consumers could see themselves … Read the whole story
by Erik Sass
iHeartRadio is launching an iHeartRadio Discover channel. The new partnership gives Snapchat Discover users access to custom-created content by the music service. Read the whole story
COMMENTARY
by Andrew Budkofsky, Op-Ed Contributor
Twelve months ago, if you asked a client what their No. 1 KPI is, they would probably say "sales." Fast forward to today and … Read the whole story
by Laurie Sullivan
Television personalities like Al Roker are reaching from traditional broadcasting into the future of television, and will do it with help from technology like … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
In truth, I wanted to wait to write a blog touching on this topic. But if once is chance, twice is coincidence and three … Read the whole story
by Ben Frederick
While most marketers are using location-based advertising, the top strategy they employ is audience targeting. Marketers are starting to capitalize on the wealth of … Read the whole story
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by Laurie Sullivan
Google will require Web sites using its AdSense advertising service and DoubleClick for Publishers that get visitors from the European Union to ask permission … Read the whole story
by Tyler Loechner
BuySellAds, a supply-side platform (SSP), on Monday announced the launch of a "programmatic direct" ad platform that publishers can use on a self-serve basis. Read the whole story
by Karl Greenberg
How useful to car shoppers is all of this fun? Depends on how well the pieces fit together, per J.D. Power and Associate's semiannual … Read the whole story
by Larissa Faw
Belk and digital agency HelloWorld are targeting college kids as the department chain launches its new Young Contemporary department. It offers popular style trends, … Read the whole story
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by Laurie Sullivan
Google said it will restrict unauthorized access to its unpublished autocomplete application program interface (API) in August. Read the whole story