by Wayne Friedman
Media stocks -- including new digital media companies -- got hammered again on Thursday, in part from a significant downgrade from an analyst to … Read the whole story
COMMENTARY
by
Donald "Ratings Machine" Trump seems to have found his political groove. He is the Golden Boy, currently owning the airwaves, social media, and the … Read the whole story
by Aaron Baar
"We wanted to be very direct about it," Tracy Palmer, Sprint's vice president of advertising, tells "Marketing Daily." "If we wanted to call something … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
On Monday, "The New York Times" ran something of a rant in the business section about the impact of social media on quality journalism, … Read the whole story
by Gavin O'Malley
Expanding the reach of its mobile ad partners, Twitter debuted a new version of its Publisher Network on Thursday. The Twitter Audience Platform, as … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
"Write a blog," they tell you. "Create interesting content people want to read. Don't use it to sell. Provide value first, that you may … Read the whole story
by Tyler Loechner
The Media Rating Council this week updated its desktop viewable ad impression measurement guidelines, which were first released about 18 months ago. There were … Read the whole story
by Erik Sass
Over half of media planners expect TV's share of ad spending to fall in the years to come, according to the Digital Place Based … Read the whole story
by Laurie Sullivan
Search engines and Web publishers are bleeding billions of dollars in lost ad revenue from ad blocking, the act of installing browser tools that … Read the whole story
by Ben Frederick
IDC, an American market research firm, predicts the drastic worldwide growth of mobile commerce transactions -- led primarily by Asia-Pacific (APAC) markets -- from … Read the whole story
by Laurie Sullivan
Microsoft Bing released Snapshots on Tap for its Android search app that analyzes the content on the smartphone screen, in any app, and serves … Read the whole story
by Wayne Friedman
Although Viacom's ratings troubles seem to be focused on their programming issues, other networks have seen declines for kids TV content in looking at … Read the whole story
by Erik Sass
Buffeted by declining share prices, two of the nation's largest newspaper publishers, Tribune Publishing and McClatchy Co., are moving to bolster investor confidence with … Read the whole story
by Gavin O'Malley
Kahuna just raised $45 million in a fresh round of funding. The mobile marketing automation startup will use the monies to help Kahuna accelerate … Read the whole story
by Erik Sass
Time Inc.'s InStyle magazine is getting a new publisher, Patrick J. Connors, the publisher announced Thursday. In this role he will work with editorial … Read the whole story
by Sarah Mahoney
While Lowe's earnings disappointed analysts, sales were solid, rising 4.5% to $17.3 billion in the second quarter, compared with $16.6 billion in the same … Read the whole story