by Joe Mandese
Some of the biggest trends reshaping the programmatic media-buying marketplace -- especially the shift toward marketers bringing their trading in-house -- suggest it is … Read the whole story
COMMENTARY
by Jiri Voves, Op-Ed Contributor
The next U.S. presidential election may be over a year away, but the race to select party candidates is on. On the left, Hillary … Read the whole story
by Wayne Friedman
"Fear The Walking Dead" -- a "prequel" of the highly rated Walking Dead series -- launched Sunday with a massive Nielsen 10.1 million viewers, … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Every now and again even I, with all my rational wisdom (I am, after all Dutch) have to throw my hands in the air … Read the whole story
by Steve McClellan
The selection comes after a review that began in April. OMD was the incumbent and participated in the review. Starcom parent Publicis Groupe is … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Nick Dager, publisher of the Digital Cinema Report, has written for all the industry trade magazines about motion picture production, creating the Technology column … Read the whole story
by Wayne Friedman
Continuing concerns about China and the U.S. economy threw the stock market into another tailspin on Monday -- with media stocks getting caught in … Read the whole story
by Laurie Sullivan
Starting September 1, Amazon will no longer allow Flash-based ads to serve on its network or across its Amazon Advertising Platform. The move comes … Read the whole story
by Gavin O'Malley
"Identifying and cultivating relationships with loyal authors could be powerful for TV networks and advertisers as they each look to maximize earned media driven … Read the whole story
by Aaron Baar
"There's always been a lot of diversity among gamers," Bryant Harland, technology analyst at Mintel (which just released new research on gamer profiles), tells … Read the whole story
by Laurie Sullivan
Microsoft Bing -- which some believe will begin to emerge from Google's shadow -- is on a roll, making changes to its search business … Read the whole story
by Erik Sass
Dozens of newspapers across the U.S. have partnered with One Day University, an organization that arranges for nationally recognized instructors from colleges and universities … Read the whole story
by Laurie Sullivan
Customer service and ad relevance are two keys to attracting the Baby Boomer generation. Loyalty requires a relationship with brands willing to demonstrate customer … Read the whole story
by Sarah Mahoney
"Empire"-themed windows are scheduled to debut at both the New York City flagship and Beverly Hills store Sept. 10 through Oct. 7. Ads promoting … Read the whole story
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by Erik Sass
Digital publishing platform Flipboard is expanding its advertising offerings with a new video product called Video Ads with Cinema Loop, which allow advertisers to … Read the whole story