by Tyler Loechner
Hulu on Tuesday announced it will begin selling some of its premium digital video inventory across all of its platforms -- including desktop, mobile … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Uh-oh -- Stephen Colbert intends to have "interesting" guests. On Monday, CBS released the guest list for Colbert's first week of shows as host … Read the whole story
by Wayne Friedman
Although the U.S. stock market lost another big chunk of its value on Tuesday, this time around there was a mixed picture among media … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Intellectually, I hate clickbait. But do I click on it? You bet - usually before I stop to think. It hits me in the … Read the whole story
by Laurie Sullivan
Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billion dollars in 2015. Read the whole story
by Wendy Davis
Handing television monitoring company TVEyes a partial defeat, a federal judge ruled on Tuesday that fair use principles don't allow the service to offer … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Probably one of the biggest issues facing America today is the fact that college students just aren't having enough casual sex. Thankfully a new … Read the whole story
by Wayne Friedman
CBS has made a wide-ranging content cable carriage agreement with Cablevision Systems Corp.-- including a first-ever distribution deal for CBS All Access, the over-the-top … Read the whole story
by Karlene Lukovitz
Kids and adult fans can hold point their smartphones at the front of the Count Chocula, Franken Berry and Boo Berry cereal boxes to … Read the whole story
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by Wayne Friedman
The American Cable Association, which represents small and mid-size cable systems, says 1,078 cable systems serving 50,000 subscribers have gone out of business since … Read the whole story
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by Erik Sass
Conde Nast is bolstering its in-house native content outfit, 23 Stories, with two new senior-level appointments from within the company -- Josh Stinchcomb to … Read the whole story
by Gavin O'Malley
Despite continued concerns about reliable measurement, a sampling of chief marketing officers expect to put nearly a quarter of their budgets toward social media … Read the whole story
by Steve McClellan
The UK holding company said that it expects a stronger second half due partly to "easier comparatives" with the second half of 2014. Ad … Read the whole story
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by Tyler Loechner
Xaxis, WPP's programmatic media-buying arm, on Tuesday announced the rollout of Xaxis Viewpoint for the Asia-Pacific region. Read the whole story
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by Laurie Sullivan
Amazon Text Ads are now available to all Seller Central account holders, per Elizabeth Marsten. She tells marketers the new program requires marketers to set … Read the whole story
by Ben Frederick
Mobile supply-side platform (SSP) Inneractive announced an update to its programmatic in-feed video service Story today, called Story 2.0. The first version of Story, … Read the whole story