by Wayne Friedman
Viewing with over-the-top streaming devices on connected TV sets is rising sharply -- 380% in the first quarter of this year -- yet engagement … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
The rise of Donald Trump should not shock the political class as much as it does. Just four years ago, Herman Cain and Michelle … Read the whole story
by Aaron Baar
John Buffone, executive director of NPD's Connected Intelligence service, tells "Marketing Daily": "When you reach 46 million [households], networks and programs have a reason … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The Albarda household quite likes "Jane the Virgin." I am not sure if we are in the demo for this show, but actress Gina … Read the whole story
by Wayne Friedman
One of Viacom's single biggest TV shows of the year, "MTV's Video Music Awards" earned slightly lower traditional TV viewing numbers -- but much … Read the whole story
COMMENTARY
by
Digital advertisers need to strike the right balance of tech (to measure results) and marketing intelligence (to set goals, reach individuals and drive results). … Read the whole story
by Larissa Faw
The company's latest acquisition, made via its Interactive unit, is Brazil's AD.Dialeto, which will retain its own branding but collaborate with Accenture Interactive's Sao … Read the whole story
by Erik Sass
Having recently acquired itself, "The Economist" is well positioned for life as an independent publication judging by its fast-growing digital circulation, which offers a … Read the whole story
by Ben Frederick
Factual has partnered with Facebook, and Apple has extended its contract with them. Facebook plans to use the data in many features, including Facebook … Read the whole story
by Gavin O'Malley
Stepping up its mobile social app game, AOL is buying a startup that specializes in exactly that. AOL is investing to scale Kanvas Labs … Read the whole story
by Steve McClellan
Scott Kauffman, who replaced Miles Nadal as CEO of the company last month, won't receive anywhere near what his predecessor received. Meanwhile, a class … Read the whole story
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by P.J. Bednarski
Sources tell Variety that Apple has held preliminary conversations in recent weeks with executives in Hollywood to suss out their interest in spearheading efforts … Read the whole story
by Laurie Sullivan
Yandex.Direct, Yandex's pay-per-click advertising platform, has altered its auction advertising model to launch a new ranking method for paid-search results. Read the whole story