Ad-blocking software in browsers might have a much deeper effect on a variety of advertising metrics than the industry first believed, impacting everything from … Read the whole story

The winners included PHD, MediaCom and Mindshare. The review followed a March transaction between GSK and Novartis involving a multibillion asset swap. Starcom MediaVest … Read the whole story

In a now-infamous story, Walt Disney announced his idea for producing the first full-length animated movie and then acted out the entire movie -- … Read the whole story

comScore, which holds its annual industry summit in New York Tuesday, this morning announced the rollout of a cross-platform audience measurement service combining TV … Read the whole story

A report from business researcher IHS says there was an 8% drop in year-to-year TV shipments in the second quarter, to 48 million sets. … Read the whole story

AOL on Tuesday announced that it is officially retiring the Pictela brand by baking its technology into the cross-screen programmatic ad platform -- "One" … Read the whole story

Some pay TV providers are better at attracting OTT subscribers than others. That includes Time Warner Cable, Cablevision systems and Cox Communications. A study … Read the whole story

Brand marketers and their agency partners are trying to figure out how to optimize for visual search in Pinterest, as the site known for … Read the whole story

Over half of new-vehicle Internet shoppers use a mobile device to do online automotive research as they shop for a car or truck, according … Read the whole story

While 67% of American women range in size from 14 to 24, the media fails to represent them. It's asking them to post messages … Read the whole story

The Trade Desk, a demand-side platform (DSP), on Monday announced the promotion of Tim Sims to vice president of inventory partnerships. Read the whole story