by Joe Mandese
Advertisers still may not have ratings for their ads on television and other media, but now they have them for newspapers. Nashville-based Coda Ventures … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Whose fault is it that ad blockers are the 21st century's version of DDT, and as indiscriminately deployed, ridding us of a pestilence but … Read the whole story
by Steve McClellan
Overall growth has been reduced to 4%, which is in line with other recent agency forecast downgrades. But Carat, part of the Dentsu Aegis … Read the whole story
COMMENTARY
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CNN's "Battle of the Network Star Republicans /Part Deux" turned out to be an unexpectedly long, and strange, political/pop cultural/TV mashup. So many flashes … Read the whole story
by Joe Mandese
When it came to search engines, Google's engineers won by creating the definitive user experience. Now Google's ad team is doing the same with … Read the whole story
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by The Editor
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents, please contactjoe@mediapost.com by … Read the whole story
by Laurie Sullivan
Google has updated a patent for a wrist-worn device with removable headset with the U.S. Patent & Trademark Office that has multiple sensors and … Read the whole story
by Wayne Friedman
Broadcast TV networks in August, for the most part, continued to see TV marketers placing more effort around buying TV inventory closer to airtime … Read the whole story
by Joe Mandese
Marco Arment, developer of popular ad blocker "Peace," has pulled the product from Apple's app store, citing concerns that its success could harm ad-supported … Read the whole story
by Wayne Friedman
Philippe Dauman, president and CEO of Viacom, says the company looks to other measures -- social media and otherwise -- in determining the health … Read the whole story
by Gavin O'Malley
Appealing to a broader audience, Snapchat just entered into a one-year content distribution deal with the National Football League. Per the pact, the league … Read the whole story
by Ben Frederick
Kinetic Social, a social marketing data and tech firm, has announced integration with Instagram ads API. Brands like Sunoco, Amore Pacific, H&M and Automatic … Read the whole story
by Larissa Faw
That's how MDC CFO David Doft described the ongoing SEC investigation of the company at an investor conference. The formal probe began nearly a … Read the whole story
by Karl Greenberg
While dealership service and maintenance is the Rodney Dangerfield of the auto business, it can also be the secret sauce: if it's a good … Read the whole story
by Karl Greenberg
Ford has launched a suite of smartwatch apps linking to the company's telematics platform, MyFord. The apps, which Ford says are designed for its … Read the whole story
by Wendy Davis
Online classifieds site Backpage wants a federal appellate court to prohibit Cook County Sheriff Thomas Dart from pressing credit card companies to de-fund the … Read the whole story
by Erik Sass
Lifestyle publishing juggernaut Refinery29, which has built an online media empire covering fashion and culture, is expanding overseas with its first international branch in … Read the whole story