by Joe Mandese
The Association of National Advertisers this morning said K2 Intelligence and Ebiquity/FirmDecisions have been selected to field a "fact-finding" initiative to understand issues surrounding … Read the whole story
COMMENTARY
by Joe Mandese
Of all the stories I've covered recently, the industry's reaction to the ad blocking features of Apple's iOS9 surprised me the most. I've said … Read the whole story
by Wendy Davis
The Better Business Bureau's National Advertising Division on Monday expressed concerns about companies' increasing use of consumer reviews in ad campaigns. Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
I was not surprised recently when I read a MediaPost article reporting that fast-forwarding through TV ads happens way less than many people realize. … Read the whole story
by Wayne Friedman
Although media and entertainment companies took a beating over the rough-and-tumble recent down period in the stock market, against other business categories, long-term projections … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Shereta Williams, president of Videa, has a varied background she's put to good use in many career turns, working at financial start-ups, in mergers … Read the whole story
by Erik Sass
Big changes are afoot at the country's biggest magazine publisher: Time Inc. is shuttering 'All You' magazine, effective with its December 2015 issue. It … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Continuing to battle paid reviews, Amazon has accused more than 1,100 individuals of offering to positive good write-ups of ebooks and other products, for … Read the whole story
by Sarah Mahoney
YouTube made the most sense for this holiday, says a Target spokesperson. "We know they are online looking at YouTube videos for inspiration and … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
There is a new book out by Michael Wolff called "Television is the New Television." I have not read it yet, but have seen … Read the whole story
by Ben Frederick
Flipboard, a social magazine that curates content from around the Web, announced it was opening up its Interest Graph to use by advertisers to … Read the whole story
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by Wayne Friedman
Theatrical movie ticket prices inched up in the third quarter versus the same period a year ago -- with season-to-date box office revenues continuing … Read the whole story
by Sara Guaglione
Adadyn has announced the launch of its self-service programmatic platform for marketers to take on programmatic without putting down minimum ad spend requirements or … Read the whole story
by Steve McClellan
Omnicom reported a year-to-year 1.1% drop in revenue for the third quarter to $3.70 billion, which the company said was primarily due to currency … Read the whole story
by Jess Nelson
Email security company Mimecast announced plans to use the symbol "MIME" on the Nasdaq exchange and hopes to raise $100 million in its IPO. … Read the whole story
by Laurie Sullivan
In a move that will pull advertising and marketing into the manufacturing supply chain, Vector Media Group has built a programmatic system that links … Read the whole story
by Larissa Faw
The company confirmed the death stating that Adamski succumbed after a brief battle with cancer. Shannon Denton, Razorfish's North American CEO, served as interim … Read the whole story
by Laurie Sullivan
Google is looking for the next winner of the "Doodle 4 Google" competition, so on Monday it began inviting students in kindergarten through 12th … Read the whole story