by Joe Mandese
Madison Avenue's trading volume climbed nearly 17% in September -- reaching its highest point ever for the month, according to the latest installment of … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Maybe, just maybe, it's time you stop referring to the mobile industry as "mobile," because you're simply perpetuating a silo of thought that no … Read the whole story
by Laurie Sullivan
U.S. Internet ad revenue rose 19% to $27.5 billion in the first six months of 2015 compared with the first half of 2014, per … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
How often does one go to a sales-oriented conference and hear panelists rhapsodize about data? Never before in my corporate lifetime as a researcher … Read the whole story
by Felicia Greiff
The wait is over -- Hulu's programmatic advertising went live. An ad frequency cap will be maintained through the process, and the company will … Read the whole story
COMMENTARY
by Joe Mandese
Yeah, I know what you're thinking -- enough with the temporal metaphors already. Especially today. But if anyone has a right to exploit it, … Read the whole story
by Larissa Faw
Publicis Groupe continues to lag behind its peers in organic growth for 2015. Today the company reported just 0.7% organic growth for the third … Read the whole story
by Wayne Friedman
TV networks are increasing the use of social media to supplement their program tune-in marketing. In 2016 and 2017, social media platforms will rise … Read the whole story
by Wayne Friedman
Nielsen's fiscal third-quarter results came in as expected, with modest rises in revenue. Nielsen's Buy business segment -- which offers packaged-goods manufacturers and retailers … Read the whole story
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by Laurie Sullivan
Google took a step to obscure readily available targeting data for paid-search advertisements. This time the disappearing data belongs to the specific geographic location … Read the whole story
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by Jess Nelson
The vast majority of B2B marketers utilize online video, but only 50% incorporate video into email marketing, according to a study. That means marketers … Read the whole story
by Larissa Faw
After leaving the agency in April, Bowman is now launching Reframe, a new business education platform to help prepare agencies and brands to better … Read the whole story
by Steve McClellan
The new global partnership brings together WPP's existing Acquia partners -- including Globant, Hogarth, Mirum, POSSIBLE, Rockfish, VML and Wunderman -- under the umbrella … Read the whole story
by Gavin O'Malley
Polls are coming to Twitter, the social giant announced on Wednesday. Marketers, professional posters and regular folks can survey their followers on any subject … Read the whole story
by Wendy Davis
Siding with Amazon, a divided appellate court has ruled that the retailer's search engine doesn't infringe watch manufacturer Multi-Time Machine's trademark. Read the whole story
by Ben Frederick
Twitter announced a new set of application programming interfaces (APIs) it's calling "Gnip Insights APIs" at its Twitter Flight conference for developers today. NetBase, … Read the whole story