TiVo this morning unveiled a new pricing strategy for its TV ratings service that is likely to get the attention -- and market share … Read the whole story
Through the first two weeks of the new TV broadcast season, TV networks continue to struggle to maintain viewership levels versus a year ago. … Read the whole story
Online publishing is growing fast, and fraudulent advertising schemes are growing right along with it. Distil estimates that roughly one-third of all online ad … Read the whole story
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I am Ahab, and the media economy is my whale. What you are about to read is the consequence of my own, personal, perfect … Read the whole story
Capping off a busy week, Twitter plans to start testing a new native ad format with select brand partners. As its name implies, the … Read the whole story
The company's Q3 organic growth was a bit lower than that reported by Omnicom and Interpublic, but well above the struggling Publicis Groupe. North … Read the whole story
Programmatic advertising is everywhere, a digital video report from AOL confirms, with 91% of brands and agencies buying video programmatically and 88% of publishers … Read the whole story
While much has been made of 18-34 viewers leaving traditional linear TV programming, some platforms have done better than others in retaining those young … Read the whole story
Auto experts have been saying for months that this year could be the strongest in a decade -- and that total sales could top … Read the whole story
Brazilian authorities uncovered the scheme last year as they investigated a wide-scale price-fixing scandal involving state-controlled oil company Petrobras and a number of politicians. Read the whole story
Due largely to slower sales of smartphones and its Windows operating system, Microsoft saw revenue decline 12% -- from $23.2 billion to $20.38 billion, … Read the whole story
A federal appeals court on Friday revived a Philadelphia resident's text-spam lawsuit against Yahoo, which accuses the company of sending him more than 27,000 … Read the whole story
Intel Security Group is moving toward newer, cloud-based solutions for email security, and on Friday announced the "End of Life" for several McAfee SaaS … Read the whole story
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There are almost as many definitions as there are examples. Mine is this: content with a consumer benefit presented in an authentic environment in … Read the whole story
- COMMENTARY
So we have established that the ad-blocking thing is a bit of a crisis. And we've looked at the measures the IAB is taking … Read the whole story
