by Wayne Friedman, Joe Mandese
Satellite TV operator DISH this morning said it is rolling out a programmatic media-buying platform that will enable advertisers and agencies to target and … Read the whole story
COMMENTARY
by Joe Mandese
The lean-back medium is finally leaning into programmatic. It's been a progression, of course, but it's gaining momentum. Note a couple of big developments … Read the whole story
by Felicia Greiff
Meredith Corp. has partnered with Operative Media, a software and service provider for publishers, agencies and networks that "simplifies the business of advertising" in … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
A lot has been written about last week's announcement that the Association of National Advertisers has instructed Ebiquity and K2 Intelligence to investigate if … Read the whole story
by Felicia Greiff
At the IBM Insight conference in Las Vegas today, the company introduced its Insight Cloud Services that deliver insights to businesses using analytic models. … Read the whole story
by Gavin O'Malley
This year, domestic mobile payments will total $8.71 billion, with consumers spending an average of nearly $376 annually using their mobile phone as a … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Verizon, Cablevision and Time Warner Cable are facing questions from the New York Attorney General about whether they are duping consumers by delivering slower-than-advertised … Read the whole story
by Wayne Friedman
Yahoo says 15.2 million global viewers sampled the Buffalo Bills vs. Jacksonville Jaguars game in London. About 66% of those came from the U.S. … Read the whole story
by Erik Sass
Parenting magazines may have useful editorial content, but no one should be taking their cues from the advertising. A good proportion of the ads … Read the whole story
by Larissa Faw
Advertising Club of New York in partnership with Attention, a social media agency and part of the KBS specialist network, Eleven, a San Francisco-based … Read the whole story
by Larissa Faw
A new campaign, "Magic Of Home," showcases the smart technologies being developed and marketed by Google subsidiary Nest. BBH New York helped develop the … Read the whole story
by Ben Frederick
Moms have gotten more comfortable converting on a mobile device. BabyCenter, the pregnancy and parenting Web site, shows a 33% increase in moms using … Read the whole story
by Wendy Davis
A group of Web users have dropped their attempt to revive a lawsuit accusing Hulu of violating a federal video privacy law by transmitting … Read the whole story
by Jess Nelson
Progress, a global software provider, today announced upgrades to its content management and customer analytics platforms. The upgrades to Telerik Sitefinity CMS and Digital … Read the whole story
by Jess Nelson
StreamSend has announced a new suite of tools to help email marketers integrate and automate their content marketing efforts. StreamSend Content Share features a … Read the whole story