by Wendy Davis
The ad industry's Trustworthy Accountability Program is unveiling a new anti-fraud initiative with two components -- a registry of "verified" companies, and a new … Read the whole story
COMMENTARY
by Joe Mandese
It's been awhile since we checked in with the team at independent trading desk Accordant Media, so I was delighted when Founder-CEO Art Muldoon … Read the whole story
by Joe Mandese
The programmatic media-buying marketplace appears to be tightening up, with demand catching up with supply. While the volume traded in the marketplace continues to … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In 2010, smartphone users won the right to jailbreak their phones in order to install new software or apps. Now that right is being … Read the whole story
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by P.J. Bednarski
IBM this morning announced it had acquired the Weather Co., which operates the Weather Channel, Weather Underground and extensive digital assets. And yes, it's … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
The last time Ricky Gervais hosted the Golden Globes, back in 2012, the Hollywood Foreign Press Association promised "never again." After three years of … Read the whole story
by Jess Nelson
Ahead of tonight's CNBC GOP Debate, email engagement and data platform Return Path revealed how the past Democratic debate affected candidates' email engagement rates … Read the whole story
by Steve McClellan
WPP CEO Martin Sorrell usually has a lot to say on any number of topics, but is mute in the pre-roll ad. Instead he … Read the whole story
by Wendy Davis
Two iPhone users say in a new lawsuit that Apple's iOS9 default settings result in unexpectedly high data usage. Read the whole story
by Larissa Faw
The agency claims the tool can measure a brand's ability to consistently create and distribute shared and engaging social content and determine how those … Read the whole story
by Joe Mandese
Interpublic's Mediabrands unit has agreed to acquire Canadian media planning and buying agency Media Experts. Terms were not disclosed, but the 150-person organization will … Read the whole story
by Erik Sass
Conde Nast's in-house branded content studio, 23 Stories, has partnered with Cadillac to create and distribute editorial and branded content highlight the luxury car … Read the whole story
by Wayne Friedman
In a new study on word-of-mouth marketing, some of the highest-scoring TV advertising brands are all about eating. Seven of the top 10 most … Read the whole story
by Wayne Friedman
Netflix is beginning to look more like a TV network -- at least when it comes to weekly TV program consumption. Netflix has some … Read the whole story
by Sarah Mahoney
Two new holiday forecasts suggest that in addition to feeling cheery enough to spend more this season, consumers' digital devotion will hit new levels. … Read the whole story
by Karl Greenberg
The digital and social platform centers on a consumer-facing app that reports on where flu is likely to happen, and how virulent it is … Read the whole story