by Joe Mandese
Industry ratings watchdog the Media Rating Council today issued updates to its guidelines for mobile viewable impression measurement, including a requirement for an ad … Read the whole story
COMMENTARY
by
Frame-for-frame, joke-by-joke, it's probably the funniest thing buzzing around in adland: I refer to "Jane St.," the almost-four-minute video satirizing "Femvertising," the girl-power marketing … Read the whole story
by Wayne Friedman
Hulu, the premium TV platform -- co-owned by Comcast Corp (NBCUniversal), Walt Disney and 21st Century Fox -- is in talks to sell a … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
On the Q&A Web site Quora, someone asked what were some "common mistakes when interviewing for a job." They got back some good boilerplate … Read the whole story
by Wendy Davis
Sen. Al Franken (D-Minn.) is renewing a push for legislation aimed at prohibiting companies from collecting data about consumers' locations without their explicit consent. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
No matter how much time I spend in the Bay area, it never ceases to amaze me how special this place is. Companies, leaders … Read the whole story
by Gavin O'Malley
While 360-degee videos remain highly experimental, Facebook has convinced a number of brand partners to dive in headfirst. The greatest potential for the new … Read the whole story
by Tobi Elkin
A new report by Integral Ad Science, a company that analyzes media environments for online advertisers, finds that publishers have a ways to go … Read the whole story
by Wayne Friedman
Media deals and values slowed down in a big way in the third quarter. Deal volume dropped 70% to $23 billion from $76 billion … Read the whole story
by Karl Greenberg
The automaker also has the big voice, as it will run about three minutes' worth of ad creative during and before the game. This … Read the whole story
by Laurie Sullivan
Kohl's, Wayfair, and Overstock are among the retailers piloting Yahoo's new ad format -- product ads, which serve in search and display on mobile, … Read the whole story
by Wayne Friedman
Viacom's Paramount movie studio business took a dive in revenue during its fiscal fourth quarter with its cable network business unable to totally offset … Read the whole story
by Felicia Greiff
A study from Rocket Fuel reveals that holiday ad campaigns might have to start much earlier than they traditionally do to reach consumers during … Read the whole story
by Laurie Sullivan
A majority of U.S. retailers, at 68%, say they are not well prepared to take on multiple shipping options such as same-day, express and … Read the whole story
by Karlene Lukovitz
Chipotle's BrandIndex buzz score dropped from +4 on Oct. 30, just before news of the E. coli illnesses broke, to -19 as of Nov. … Read the whole story
by Sarah Mahoney
In a sign that Americans are cozying up to the idea of seeing a doctor via smartphone, Walgreens says it is expanding its partnership … Read the whole story