Forrester Research predicts some big changes in media buying for B2C marketers in 2016, with easier access to insights and improved tech. Advances in … Read the whole story

A company called Gladly on Tuesday will launch a new kind of ad blocker called Goodblock in beta. It's a free ad-blocking browser extension … Read the whole story

A new report from IHS Economics & Country Risk, backed by the ANA and The Advertising Coalition, concludes that the nearly $300 billion in … Read the whole story

The Digital Advertising Alliance (DAA) has released initial guidance regarding the use of cross-device data gathering and transparency to help companies self-regulate. Read the whole story

Connected TV users will continue to rise over the next five years --- but at slower growth rates as it reaches higher U.S. penetration. … Read the whole story

Prime-time and total day commercial TV ratings -- still the primary measurement for TV advertisers -- continued to drop by high single-digit percentages in … Read the whole story

With Black Friday rapidly approaching, new data from SendGrid reveals that email marketers might want to consider sending fewer, more targeted emails this year. Read the whole story

Google's holiday cheer comes wrapped in two new ad shopping video formats in AdWords. On Monday the company released TrueView for Shopping and Shopping … Read the whole story

Driven by new media trends like mobile, contextual marketing is where brands will stand out over the next year. In particular, Chief Information Officers … Read the whole story

Pixalate is determined to address a bot it calls "Xindi" that is destroying computers at Fortune 500 companies and universities, as well as the … Read the whole story

Sky Media, ad sales branch of British-based broadcaster Sky, picked software provider Videology to set up a programmatic system for its digital inventory. Read the whole story

The changing face of business-to-business models prompted iProspect to form an enterprise group that company executives say will pioneer the next generation of B2B … Read the whole story

The New Republic unveiled a redesigned Web site and new editorial formats, the site's first major revamp since the co-founder of Facebook, Chris Hughes, … Read the whole story

In a bid to strengthen its digital video capabilities, Matomy Media Group has acquired Optimatic, a programmatic video ad company, for at least $25 … Read the whole story

In a blow to Google, a federal appellate court has revived a lawsuit accusing the company of violating Safari users' privacy by circumventing their … Read the whole story