by Wayne Friedman
Strong evidence of a more robust scatter TV ad market shows near double-digit percentage growth in October -- TV's best monthly performance in nearly … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
I urge those seeking elected office in 2016 -- and the folks who are planning their media -- to take a look at Targeted … Read the whole story
by Wayne Friedman
A possible TV advertising slowdown from upstart fantasy sports companies could have material effect on around 10 TV networks. Nine TV networks are getting … Read the whole story
-
by The Editor
MediaPost has inducted nine executives into its annual "All Stars," including: Ron Amram, Heineken; Pete Blackshaw, Nestle; Umang Shah, Campbell Soup Company; Colin Kinsella, … Read the whole story
by Larissa Faw
Nearly two in three holiday shoppers (63%) plan to spend under $500 in total on gifts this season, according to a survey by Horizon … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Most legal experts, whether Democrat or Republican, say that governors have no authority to override federal decisions on refugee relocation. So why are so … Read the whole story
by Wayne Friedman
Over-the-top video platforms continue to see sharply higher new business and usage -- and will see rapid growth in five years. Overall, nearly 60% … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
What is the future of television? That simple question seems to roil the media market today. Pundits weigh in - and, depending on whom … Read the whole story
by Laurie Sullivan
Yahoo and Rocket Fuel have separately developed methods to target consumers with advertisements based on millions, if not billions, of data points from a … Read the whole story
by Jess Nelson
Urban Airship, a mobile engagement company, today announced a new mobile audience analytics platform that provides insights into the "why" behind ROI. Urban Airship … Read the whole story
by Steve McClellan
That was one message delivered by the ad-marketing holding company at its "Investor Day" session on Wednesday. According to Recma, the company had $106 … Read the whole story
-
by Erik Sass
Cond Nast president and CEO Bob Sauerberg revealed that the high-end publisher will cease publication of men's lifestyle title Details following its December issue. … Read the whole story
by Laurie Sullivan
The group at IBM Watson released an app Wednesday that enables consumers to keep up with trends before buying gifts during the holidays, but … Read the whole story
by Felicia Greiff
Looking to bring transparency back to media buying, Software company Lucid is launching a product called "Proof" that allows ad buyers to see which … Read the whole story
by Felicia Greiff
Link management platform Bitly has launched Campaigns, a tool for marketers to track campaigns across channels and optimize campaigns in real-time. So far, more … Read the whole story
by Steve McClellan
In a bid to advance its ambitious expansion plans, POSSIBLE -- part of WPP Digital -- has hired a handful of global senior leaders … Read the whole story
by Gavin O'Malley
Threatening access to its API, Instagram plans to begin reviewing new and existing third-party apps starting early next month. The changes threaten to unsettle … Read the whole story