by Joe Mandese
The average price of a national TV ad inched up in September, but the gains appear to be coming mostly from rising demand for … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
How do you get people riled up -- so riled up as to surrender all their democratic values, their Christian values, their ability to … Read the whole story
by Larissa Faw
More than half the world's population will have smartphones by the end of this year, according to ZenithOptimedia's just-issued New Media Forecast report. Jonathan … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
"As content marketing budgets increase, it's imperative for marketers to build solid strategic foundations to get the results they need," says George Stenitzer, a … Read the whole story
by Steve McClellan
The Unilever pitch, mandated by its review-every-three-years policy, was the biggest media account among the many huge assignments put into play this year. Unilever … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
The Koch network has taken the lead over more liberal groups in a different and recently exposed type of operation focused on data gathering … Read the whole story
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by Laurie Sullivan
Google recently overhauled and released a copy of its Search Quality Raters guidelines. It's the first time Google has released the full 160-page version … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
It may sound crazy, but using a secure, decentralized and fully electronic currency like Bitcoin would dramatically reduce the costs associated with programmatic transactions. Read the whole story
by Steve McClellan
Grupo ABC's group of agencies includes public relations, CRM, digital, promotion and events. Brazilian advertising leaders Nizan Guanaes and Guga Valente, who will continue … Read the whole story
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by Jess Nelson
Yahoo Mail has begun restricting email access for ad-blocking users this week -- an act likely inspired to safeguard falling advertising revenue from the … Read the whole story
by Steve McClellan
Former MDC Partners CEO Miles Nadal has just unloaded another 3.2 million shares of the company's stock. Over the last three weeks, Nadal has … Read the whole story
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by Jess Nelson
Email marketers have less than three seconds to capture the attention of their readers, according to a new study by email marketing company Movable … Read the whole story
by Wayne Friedman
Fox now says it will no longer release live program-plus-same day time-shifted ratings -- long a staple of measuring the health of a TV … Read the whole story
by Wayne Friedman
Against mostly declining programs, syndication court TV shows have seen growth this season -- with a majority up in viewership over a year ago. … Read the whole story
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by Joe Mandese
Long-time independent media agency executive Marguerite Brophy has joined U.S. International Media as senior vice president-national broadcast activation. Most recently, she was manager of … Read the whole story
by Sara Guaglione
Crain Communications is launching digital business publications in nine new markets: Atlanta, Boston, Dallas, Houston, Los Angeles, Philadelphia, San Francisco, Silicon Valley and Washington … Read the whole story
by Wendy Davis
The Federal Trade Commission lacks authority to prosecute AT&T for throttling wireless users with unlimited data plans, the telecom is telling a federal appellate … Read the whole story
by Ben Frederick
Smartphone manufacturer LG has partnered with South Korean credit card companies Shinhan Card and KB Kookmin Card to develop a mobile payment system. As … Read the whole story
by Laurie Sullivan
'Tis the season for gifting, and CBS EcoMedia Founder Paul Polizzotto discovered how to make every one of us a philanthropist by getting brands … Read the whole story
by Felicia Greiff
AOL released its 2015 European State of the Video Industry Report, a follow-up to the American version released last month. Read the whole story