by Tobi Elkin
The Association of National Advertisers (ANA) surveyed its members to understand marketers' perspectives on viewability verification procedures used by digital media owners. It found … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I realize the headline for this article is not proper English. But I decided on it because Pepsi made headlines last week by announcing … Read the whole story
by Jess Nelson
Amid reports that the NSA has found a way to replace its email data program, a new study reveals which countries have the highest … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
As the GOP primary race has evolved, it is Republicans, not Democrats, who are most anxious about the prospect of a Donald Trump nomination. … Read the whole story
by Gavin O'Malley
Among other new additions to its board of directors, the Mobile Marketing Association has brought in Pete Blackshaw, Susan Canavari, and Sanjay Gupta. Re-elected … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A study released from Ofcom, a watchdog in the United Kingdom, suggests that Google and others are not doing enough to make sure kids … Read the whole story
by Joe Mandese
In a sign of how complex the digital ad business has become, the Interactive Advertising Bureau this morning will announce a new training program … Read the whole story
by Wayne Friedman
TV advertising measurement researcher iSpot.tv and TVSquared, a TV campaign attribution platform, are partnering on what they say is a first-of-its-kind service where brands … Read the whole story
by Wayne Friedman
Nearly 60% of weekly Twitter impressions in reference to TV shows come from users seeing tweets related to live TV airings. Weekly twitter impressions … Read the whole story
by Gavin O'Malley
Further challenging Twitter and other content aggregation services, Snapchat is rolling out a Story Explorer option for users to drill deeper into particular topics. … Read the whole story
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by Tobi Elkin
On Friday, Twitter's MoPub launched native video mediation, which will allow publishers to filter their ad requests through whatever native ad network SDK (Software … Read the whole story
by Jess Nelson
Facebook is laying the foundations to become a major Black Friday retail player. This year, it added shopping sections to company Facebook pages and … Read the whole story
by Wendy Davis
TVEyes has asked a federal judge to lift an injunction requiring it to implement procedures to block subscribers from sharing Fox News clips on … Read the whole story
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by Ben Frederick
SYNC, a spinoff of second-screen television software company Visiware, has announced the development of a mobile ad format that can coordinate with TV advertisements … Read the whole story