by Joe Mandese
In a move that signals a potential shift in the way the ad industry thinks about its most fundamental principles of media planning -- … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A bigger part of my world is becoming ad-free. My TV viewing is probably 80% ad-free now. Same with my music listening. Together, that … Read the whole story
by Steve McClellan
UM veteran David Cohen has been named president of the IPG Mediabrands intelligence and investment unit. Dani Benowitz is also shifting from UM to … Read the whole story
COMMENTARY
by Peter Hamilton, Op-Ed Contributor
If ad blocking represents short-term harm for ad networks, publishers, and app developers, what silver lining can be found for marketers in the long … Read the whole story
by Jess Nelson
A 2-year-old email privacy bill will finally have its day in the House of Representatives on Tuesday. If passed and signed into law, the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It seems that retailers not only got an early start with holiday sales and promotions this year through paid search and shopping ads, but … Read the whole story
by Laurie Sullivan
The advertising industry seems to think data breaches are aimed at industry sectors, such as healthcare and retail. But the increasing amount of first-party … Read the whole story
by Wayne Friedman
After a weak first half of the year, TV advertising continues to perk up in recent months -- and will see stronger growth in … Read the whole story
by Jess Nelson
Email drove the most online sales on Black Friday and accounted for 25.1% of all online orders this year, according to a report from … Read the whole story
by Wendy Davis
Yelp shareholders can't proceed with a lawsuit accusing the company of duping investors by misleading them about whether reviews on the site are authentic, … Read the whole story
by Erik Sass
Direct-to-consumer advertising for prescription drugs is back in the spotlight again following the American Medical Association's recommendation that such ads be banned. The AMA's … Read the whole story
by Wayne Friedman
Columbia Pictures' controversial movie "Concussion" is ramping up its TV advertising -- especially in NFL programming over the past two weeks. The film is … Read the whole story
by Laurie Sullivan
Zipping down the sidewalk on a hoverboard in New York City could get you a $200 fine. The city recently banned the two-wheeled personal … Read the whole story
by Steve McClellan
That's according to a GroupM forecast, which predicts 7% growth in ad expenditures in the UK market next year. It would be the fifth … Read the whole story
by Erik Sass
'The Dallas Morning News' is preparing a third effort to pry some cash from readers with digital subscriptions accompanied by an online paywall. But … Read the whole story