by Joe Mandese
Yahoo's board is expected to discuss big strategic options -- including the possible sale of its core Internet business -- when it meets Wednesday … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Do you know the difference between probabilistic and deterministic audience data - and how people are using these different types of data to build … Read the whole story
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by Joe Mandese
The cost to the ad industry of consumers using ad blockers to protect themselves from digital malware is $781 million, according to findings released … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Scarcity in media: Who really uses it well these days? Musical artist Adele, for one. Adele does virtually no social media -- no comments, … Read the whole story
by Sarah Mahoney
"Holiday creep," spreading sales out over a longer period, "demonstrates how smart and empowered this shopper has become. And the markdowns and discounting were … Read the whole story
COMMENTARY
by Whitney Dunlap-Fowler, Op-Ed Contributor
NBC announced a live showing of the classic 1974 Broadway-musical-turned-movie "The Wiz" to be aired Thursday, Dec. 3. The story line is a re-adaptation … Read the whole story
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by Laurie Sullivan
Google made a move Tuesday to give select advertisers more insight into a publisher's available inventory before they make a programmatic bid to serve … Read the whole story
by Karl Greenberg
November was a record month for Kia, Hyundai, Lexus, and Subaru. And it was not too shabby for General Motors, Fiat Chrysler Automobiles, Nissan/Infiniti, … Read the whole story
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by Tobi Elkin
Ad technology firm Undertone has been acquired by Perion, a publicly traded Tel Aviv-based global marketing tech firm for $180 million in cash. The … Read the whole story
by Laurie Sullivan
A bookmark feature in Google's mobile search engine lets U.S. users on iOS and Android devices star and bookmark images to easily find them … Read the whole story
by Wayne Friedman
TV viewers may feel inundated by choices, but almost 60% say they are more likely to choose TV sources that make it easy to … Read the whole story
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by Jess Nelson
Black Friday may have been a bust this year for brick-and-mortar retailers, but mobile shopping remains a bright beacon for the holidays and email … Read the whole story
by Wayne Friedman
Helped by some big NFL programming, NBC and CBS have kept viewership losses to a minimum this year when looking at live program-plus-same day … Read the whole story
by Karl Greenberg
They will, for the first time, partner on a hoops-themed digital content series. The two parties say the videos will appear on NBA-owned properties … Read the whole story
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by Felicia Greiff
Forrester ranked Videology, as well as TubeMogul and The Trade Desk, as leaders in its Wave report, an evaluation of video advertising demand-side platform … Read the whole story
by Ben Frederick
Google has updated the data saver mode in Google Chrome on Android - no word on iOS yet - to save up to 70% … Read the whole story
by Erik Sass
MotorsportNetwork.com, an international publication devoted to online audio racing content, announced a strategic partnership with AOL's Autoblog.com that will allow the two new to … Read the whole story