by Erik Sass
The downward trend in newsstand sales is continuing -- and may even be gathering speed. The total number of print magazines sold via newsstands … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
As I slowly came out of my post-Turkey Day L-Tryptophan haze, and looked back on a day of big gatherings (around the table, and … Read the whole story
by Steve McClellan
Publicis will divide into communications, media, digital and healthcare hubs and assign chief client officers to every client. Laura Desmond, global CEO Starcom MediaVest … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Craig Teich, EVP global sales, Connexity, has a deep background in digital marketing, sales, ad technology, and business development, with a particular focus on … Read the whole story
by Aaron Baar
In the United States, a quarter of 1,000 online survey respondents said they watch seven or more hours of content a day. (Work and … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Internet service provider Cox may be liable for copyright infringement because it failed to disconnect subscribers accused of piracy, a federal judge has … Read the whole story
by Wendy Davis
The Interactive Advertising Bureau has tapped Dave Grimaldi, former chief of staff to FCC Commissioner Mignon Clyburn, to lead lobbying efforts in Washington. Read the whole story
by Wayne Friedman
NBCUniversal has appointed Verizon marketing exec John Harrobin CMO of its ad sales unit, the Content Innovation Agency. He will report to Linda Yaccarino, … Read the whole story
by Laurie Sullivan
Domains that falsely represent advertising inventory remain a major problem across the Web. Google on Wednesday took another step to fight ad fraud by … Read the whole story
-
by Tobi Elkin
Ad tech firm AppNexus today said that it expanded its exclusive global partnership with Microsoft Corp. Read the whole story
by Laurie Sullivan
Pausing advertising campaigns on Cyber Monday as one brand struggled to process nearly 800 orders per minute wasn't in the plan -- but that's … Read the whole story
by Karl Greenberg
The good news for automakers is that their own finance companies are getting more of the business. Lending companies owned by OEMS financed 51.6% … Read the whole story
by Gavin O'Malley
Worldwide, Spotify continues to dominate other music-streaming services, yet, Pandora Radio still takes the top spot in the U.S. with its interactive radio service. … Read the whole story
by Wayne Friedman
Who will come after "Millennials?" MTV did some research, asking 13- to-14-year-old consumers to decide on a name for themselves. The top choice? The … Read the whole story
by Sara Guaglione
Sports Illustrated Play, a new Time Inc. business devoted to youth and amateur sports, announced Tuesday a new partnership with US Lacrosse, the national … Read the whole story
by Wayne Friedman
Starting next year, AT&T will be transitioning its DirecTV satellite business name to an umbrella moniker AT&T Entertainment Group --- a move which was … Read the whole story
-
by Tobi Elkin
Impact Radius on Wednesday announced it had acquired the Clearsaleing marketing attribution business of ebay Enterprise. The acquisition expands Impact Radius' portfolio of media … Read the whole story
by Ben Frederick
BrightFunnel investment round targets money to develop their data-driven marketing efforts. The goals is to help B2B marketers make sense of all their data … Read the whole story
by Karlene Lukovitz
Among 80 CMOs surveyed, 61% reported that they're not testing creative and audience combinations with digital/social advertising to identify and better understand customer segments. Read the whole story
-
by Tobi Elkin
AdExhanger notes that American Express would like to do more with programmatic video and TV, but that "technology and scarce inventory are stymying growth … Read the whole story