by Joe Mandese
Citing "limited creation" of the kind of new mass marketing categories known to stimulate ad spending, as well as a "diminished role" for local … Read the whole story
by Joe Mandese
The U.S. out-of-home ad industry's Traffic Audit Bureau this morning unveiled plans for a "major" overhaul of the industry's audience measurement system. The first … Read the whole story
by Steve McClellan
Phillips declined to comment on the departure. He was a founding partner at San Diego-based Digitaria, one of the core shops around which Mirum … Read the whole story
by Wayne Friedman
Nielsen has released its first Comparable Metrics Report, which is intended to simplify comparisons across all media platforms. The report focuses on how many … Read the whole story
by Wendy Davis
Facebook will stop tracking non-users in Belgium while it appeals a recent decision by privacy officials. The company also will block people who aren't … Read the whole story
by Ben Frederick
Peer-to-peer messaging hit its peak about three or four years ago as over-the-top messenger services like Whatsapp and Skype began to eat into peer-to-peer … Read the whole story
by Sara Guaglione
"The Wall Street Journal" is launching a new annual magazine called "The Future of Everything." It will be released in addition to WSJ's Jan. … Read the whole story
by Felicia Greiff
The Media Trust has launched its Digital Threat Intelligence (DTI), a real-time threat intelligence feed of information on Web-based malware attacks. Read the whole story
by Wayne Friedman
Calling the agreement the first of its kind, A+E will use AOL's technology for both advertising and publishing purposes, optimizing monetization across A+E Networks' … Read the whole story
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by Felicia Greiff
An eMarketer report showed research from Strata in which two-thirds of ad agency professionals said they wouldn't allocate programmatic ad dollars to local TV, … Read the whole story
by Aaron Baar
"Overall, faster broadband won out over price by and large," Brett Sappington, Parks Associates' director of research, tells "Marketing Daily." "Consumers are continually looking … Read the whole story
by Joe Mandese
If access to candidates' digital ad impressions are a factor in the 2016 Presidential Race, Hillary Clinton will have a decided advantage in getting … Read the whole story
by Gavin O'Malley
Putting Twitter's Periscope and similar services on notice, Facebook is getting serious about live-video streaming. Those users that have access to the feature simply … Read the whole story
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by Tobi Elkin
Omnichannel DSP Turn has laid off 57 of 400 employees as it refocuses on its strengths and dials down on SaaS services, a company … Read the whole story
by Laurie Sullivan
Yahoo is testing a full-bleed auto-play version of a video ad in its search results pages -- a move that will grab viewers' attention, … Read the whole story
COMMENTARY
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"It was always my dream to be Miss November," said no woman connected to this latest Pirelli calendar. Released earlier this week, it's already … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
The IAB this week said ad blocking is costing the industry $781 million a year. But I think this is just as worrisome: Facebook-owned … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
This is the formula for a collision. Ask any navigator. It's how you can tell if that blip on radar might be deadly - … Read the whole story