by Wayne Friedman
Advertisers are paying up to 20% over pricing set during last summer's upfront -- at least those buying commercial time at CBS. The upfront … Read the whole story
COMMENTARY
by James Fennessy, Op-Ed Contributor
During the last four broadcast years, the QSR has consistently held a 5% share of all ad spend on cable networks. Radio and digital … Read the whole story
by Steve McClellan
The outlook has been "excessively cautious" since the recovery from the last recession, the WPP CEO told a gathering at the UBS Media Conference … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It offers easy access to ad-blocking technology and now wants to sell publishers a potential mobile solution. Read the whole story
by Larissa Faw
The incumbent creative agency is Omnicom's DDB, while WPP's AKQA handles digital and Baldwin& has ad duties for subsidiary Burt's Bees, which bills itself … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Last Saturday, I went out to the driveway, picked up my home-delivered copy of The New York Times, removed half an inch of inserts … Read the whole story
by Erik Sass
The nation's largest newspaper publisher is moving to consolidate editorial and business operations at its national and local properties, with Gannett Co.'s unveiling of … Read the whole story
by Steve McClellan
P&G confirmed that it has shifted most of its business away from Publicis Groupe's Starcom MediaVest Group to two other agencies including Omnicom Media … Read the whole story
by Ben Frederick
Facebook is updating its News Feed Preferences controls on mobile to allow users to further dictate the kinds of content they can scroll through. … Read the whole story
by Laurie Sullivan
Verizon emerged Monday as a possible bidder for Yahoo's core businesses, from search to media and advertising. If the telecom giant gets serious about … Read the whole story
by Aaron Baar
In a call with reporters on Tuesday, economists from the National Retail Federation and the Consumer Technology Association highlighted aspects of the current holiday … Read the whole story
by Wayne Friedman
Although a majority of media and entertainment executives agreed the economy has improved versus a year ago, many are concerned about changes in currency … Read the whole story
by Ben Frederick
Digital ad fraud made big waves this year when it was revealed that more than $8 billion of ad spend was being wasted. The … Read the whole story
by Felicia Greiff
A report called "Reaching Full Potential," from AppNexus and Warc found that 65% of ad professionals in the APAC (Asia-Pacific) region said they believe … Read the whole story
by Wendy Davis
Mozilla is ending its "sponsored tiles" ad initiative, which allowed marketers to serve targeted ads to people who use the Firefox browser. Read the whole story
by Larissa Faw
The first project under this partnership, which launched last month, involves a Bass Pro Shops branded interview series featuring UFC star fighters Chad Mendes … Read the whole story
by Felicia Greiff
Brazilian media company Abril Group has partnered with Google on new programmatic models that advertisers can use for the publishers' digital titles. Read the whole story
by Laurie Sullivan
Google has enabled its Safe Browsing technology by default on Android to protect mobile Chrome users from accessing phishing sites and Web pages infected … Read the whole story
by Tobi Elkin
Copenhagen-based Adform has raised $21.5M to fund global growth of its independent and open full-stack ad tech platform. The investment represents a debt financing … Read the whole story