by Joe Mandese
Nielsen is operating behind the scenes with "key players in the marketing industry" to alter the industry's currency, CEO Mitch Barns said in response … Read the whole story
by Joe Mandese
Nine months after its acquisition of digital data management platform eXelate, Nielsen this morning highlighted its push to build an "enterprise marketing platform." That, … Read the whole story
by Wendy Davis
One out of three sites that host pirated movies and television shows also host malware that can be used to perpetuate ad fraud or … Read the whole story
by Steve McClellan
The win came after a lengthy review that began in April. MEC's scope of work includes agency-of-record duties for integrated media planning and buying … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A recent survey from Nielsen confirmed the obvious: For most people around the world, regardless of age, TV is their major source of news. … Read the whole story
by Joe Mandese
U.S. Internet ad revenues hit $15 billion in the third quarter, marking the highest quarter since the Interactive Advertising Bureau and PwC began systematically … Read the whole story
by Gavin O'Malley
After much delay, Twitter is finally ready to start showing Promoted Tweets to users without accounts -- and those who are not currently logged … Read the whole story
by Wayne Friedman
Pay TV cord-cutting will continue to accelerate in the coming years -- with pay TV viewers as a percentage of the population dropping to … Read the whole story
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by Laurie Sullivan
Data released by the trade association Digital Content Next (DCN) suggesting that 33% of U.S. consumers are very or somewhat likely to try ad-blocking … Read the whole story
by Felicia Greiff
Ad-tech company Collective announced 50 U.S. layoffs, AdExchanger reported. The news comes on the heels of PubMatic and Turn's announcements that both global companies … Read the whole story
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by Tobi Elkin
The Interactive Advertising Bureau (IAB) reports that Q3 2015 digital ad revenues reached $15 billion, marking an all-time quarterly high. Read the whole story
by Larissa Faw
The campaign, from Terri & Sandy Solution is targeted at millennial moms. The product has a companion app for tracking baby feedings and infant … Read the whole story
by Sara Guaglione
'International Business Times' new site went live today, while 'Newsweek' will go live in the coming weeks. The Web sites are designed to be … Read the whole story
by Jess Nelson
Emotion is a central ingredient in marketing and advertising campaigns, but it can be a guessing game as to whether it will help or … Read the whole story
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by Wayne Friedman
Scripps Networks Interactive is launching a new content development division for advertisers. Scripps Lifestyle Studios will operate physical locations through the Food Network Kitchen … Read the whole story
by Laurie Sullivan
"The mobile Web isn't dead," says Jerry Dischler, VP of product or management at Google, after explaining all the chatter he has heard about … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I was part of a panel on the "Evolving Advertising Landscape" at UBS' 42nd Annual Global Media & Telecommunications conference in New York City. … Read the whole story