by Felicia Greiff
The presidential campaign of Texas senator Ted Cruz has mined data on "tens of millions of" Facebook users. Cruz's campaign is using data company … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Welcome, my friends, to the show that never ends. It's the Republican presidential campaign, starring Donald Trump with a cast of others. Read the whole story
by Sarah Mahoney
Target is hardly the only brand building on the excitement. Dodge is courting fans too, with a First Order Stormtrooper-themed white Dodge Charger SRT … Read the whole story
by Felicia Greiff
Whiskey brand Glenfiddich launched one of the inaugural campaigns on DISH Media Sales' programmatic marketplace for linear TV, using real-time bidding powered by Rocket … Read the whole story
COMMENTARY
by Keith Zubchevich, Op-Ed Contributor
Despite the seemingly unquenchable thirst for binge watching and mold-breaking scripted programing, such as "Orange is the New Black," why does traditional TV continue … Read the whole story
by Steve McClellan
It's designed to be a holding company that will develop a number of specialist companies to help clients understand different data resources and applications … Read the whole story
COMMENTARY
by Andreas Goeldi, Op-Ed Contributor
In 2016, walled gardens will increasingly take the lead, using their coveted audience data to grab a lion's share of the young audience's attention … Read the whole story
by Larissa Faw
The new U.S. team includes Simon Pearce as U.S. CEO, Ned Crowley, U.S. chief creative officer and U.S. chief strategic officer Jennifer Zimmerman. That … Read the whole story
by Wayne Friedman
TiVo Research and RealityMine, in partnership with NBCU, will provide single-source cross-platform measurement for the 2016 Summer Olympic games in Rio de Janeiro to … Read the whole story
by Joe Mandese
One of the most basic parts of a tech stack for publishers is now becoming an integral one for brands: the content management system, … Read the whole story
by Laurie Sullivan
Digital marketing company Connexity announced Monday the acquisition of Hitwise, which supports online clickstream data collection and consumer behavioral analytics -- giving marketers visibility … Read the whole story
by Laurie Sullivan
GlaxoSmithKline plans to launch an ecommerce strategy that will enable the global health care company to sell brands like Sensodyne, Polident and Theraflu direct … Read the whole story
by Gavin O'Malley
To sync their mobile pictures, Facebook users will soon be forced to download a separate Moments app. The change -- which will mean no … Read the whole story
by Wayne Friedman
TV and entertainment rewards company Viggle is selling its main rewards business and looks to rebrand itself as a sports fantasy operation called DraftDay. … Read the whole story
by Ben Frederick
PushSpring, a mobile audience data platform, announced a series of partnerships today with several companies to expand the availability and distribution of its deterministic … Read the whole story
by Erik Sass
Online fashion publisher Fashionista, which announced the launch of CoLab, an in-house native studio, along with its own private ad exchange. Fashionista also revealed … Read the whole story
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by Jess Nelson
Personalization has been the email marketing buzz term of 2015 and will likely take an even greater role in the contextual marketing realm next … Read the whole story
by Erik Sass
MotorsportNetwork is expanding its content distribution footprint through a deal with millennial news juggernaut 'Vice,' giving the latter access to automotive and racing enthusiast … Read the whole story