by Joe Mandese
The price of national TV advertising time jumped 21 index points between September and October, following a historic pattern of increasing demand heading into … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
I know Howard Stern is the satellite radio guy, especially now that he's inked a new five-year pact with SiriusXM. Still, there's much to … Read the whole story
by Wayne Friedman
PayPal, the online global payments company, will air its first Super Bowl commercial -- poised to be "more than a commercial." The 45-second spot, … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Buzzwords run rampant this time of year, as everyone readies their predictions for the coming 12 months. Pundits prognosticate about what trends and fads … Read the whole story
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by Wayne Friedman
Through nearly three months of the new TV season, broadcast and cable networks have continued to see overall single-digit percentage declines in total day … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The world is becoming a wicked place. And not in the way you think (although that may be the case as well). I'm referring … Read the whole story
by Steve McClellan
Will Swayne, who has overseen the agency's Procter & Gamble account, has been appointed president of Carat Global -- succeeding Doug Ray, who will … Read the whole story
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by Tobi Elkin
Online ad exchange OpenX may be looking at options for sale or acquisition, or it may be the acquirer, according to a report on … Read the whole story
by Felicia Greiff
Ad-tech company Mediaocean is partnering with iHeartMedia --- giving Mediaocean customers access to iHeartMedia's broadcast radio inventory. Read the whole story
by Steve McClellan
Wong Succeeds Tim Broadbent who died earlier this year. Wong will continue in his role as Global Client Leader for TeamHW - WPP's agency … Read the whole story
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by P.J. Bednarski
Howard Stern's satellite radio broadcast will continue for another five years, and a video component continues until 2027. He had threatened to leave SiriusXM, … Read the whole story
by Felicia Greiff
AOL Platforms and Dailymotion have announced a deal that gives advertisers direct access to Dailymotion's inventory by way of AOL's One ad platform. Read the whole story
by Laurie Sullivan
SoundHound gave coffeemakers, refrigerators and other Internet-connected appliances, automobiles and toys a voice Tuesday in a move that will change the way consumers interact … Read the whole story
by Wendy Davis
Google will ask the U.S. Supreme Court to review a decision granting class-action status to pay-per-click marketers who are suing the company for placing … Read the whole story
by Karlene Lukovitz
Fans of the endlessly looping footage of a burning holiday yule log aired on Christmas by New York City's WPIX TV station now have … Read the whole story
by Laurie Sullivan
NavAds BV, a provider of location content to databases that power navigation and mapping systems, will announce a partnership with Moz to draw from … Read the whole story
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by Gavin O'Malley
Facebook's ambitions as a business directory appear to be more expansive than previously assumed. The social giant has quietly launched a site that endeavors … Read the whole story