by Wayne Friedman
Strong TV and digital advertising rocketed November's U.S. advertising revenues 23% higher versus the same month a year ago. Much of the national TV … Read the whole story
COMMENTARY
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Recently, Showtime announced the renewal of its totally binge-worthy, crazy-sexy and sometimes even cerebral series, "The Affair," for a third season. That's not a … Read the whole story
by Steve McClellan
With the acquisition of The Exchange Lab -- known for its proprietary technology, Proteus -- the Lab will become a core component of its … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
For those who have stopped going to church yet still have increasingly vague memories of key dates in the Christian year, the Advent calendar … Read the whole story
by Jess Nelson
Email marketers have until March 2018 to comply with the new European email and data protection laws. The European Union (EU) has agreed to … Read the whole story
by Steve McClellan
Myhren, worldwide chief creative officer for the WPP agency, will join the technology giant early next year as VP marketing communications. He will report … Read the whole story
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by Erik Sass
One-third (33%) of U.S. consumers said they are very or somewhat likely to try using ad-blocking software in the next three months, according to … Read the whole story
by Wayne Friedman
Cable networks, on average, posted an 8% decline in prime-time 18-49 viewers to 18.0 million and a 9% loss in total day 18-49 viewership … Read the whole story
by Gavin O'Malley
As part of its broader live-video streaming efforts, Facebook is expanding the ability for verified Pages to share live video. The change is part … Read the whole story
by Karl Greenberg
Prognosticators are seeing December auto sales as a reason to make corks fly at dealerships and OEMs. It is shaping up to be the … Read the whole story
by Laurie Sullivan
Apparently a push in advertising is paying off for Amazon during the holiday season, along with its predictive search technology. Some 35% of respondents … Read the whole story
by Wendy Davis
In a blow to Cox, a federal jury decided on Thursday that the Internet service provider must pay $25 million to music publisher BMG … Read the whole story
by Jess Nelson
Email marketers have said "bah humbug" to thoughtful and personalized campaigns this holiday season, according to new research released today by email marketing company … Read the whole story
by Wayne Friedman
Longtime senior NBC advertising executive Jim Hoffman has joined A+E Networks as EVP of program partnerships and strategic initiatives. He will work with A+E … Read the whole story
by Felicia Greiff
An Integral Ad Science (IAS) survey of 400 digital advertising professionals found that everyone agrees media quality is important -- but not everyone has … Read the whole story
by Aaron Baar
Consumers are continuing to increase their use of "TV Everywhere," even if they aren't identifying the practice of streaming video content as such. "There's … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
The Internet of Things is coming. Now the issues of privacy are floating to the top, more like scum than cream. We are warned … Read the whole story