by Felicia Greiff
BPA Worldwide has launched a new certification program to support the Trustworthy Accountability Group's new Inventory Quality Guidelines, which outline disclosures for inventory acquisition … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Electronic Privacy Information Center is calling on the FTC to require ad companies to obtain explicit consent from consumers before tracking them across more … Read the whole story
by Erik Sass
Outfront Media, previously known as CBS Outdoor, plans to roll out a fully addressable outdoor advertising network in the not-too-distant future, according to CEO … Read the whole story
COMMENTARY
by Kelly Roark, Op-Ed Contributor
Encouraging our resident experts to engage in cross-team collaboration can help yield rapid-fire, intelligent solutions to complex issues. In programmatic and audience targeting, which … Read the whole story
by Erik Sass
'The Washington Post' is introducing new native advertising formats that integrate editorial content with branded messages more closely, while maintaining the distinction between the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
As the year nears a close, streaming video keeps making strides -- and so does streaming advertising. It would be nice to say consumers … Read the whole story
by Steve McClellan
The agency has added White Wave Foods and Meijer to its list of recent wins along with Mead Johnson, which consolidated its media assignment … Read the whole story
by Jess Nelson
Marketers must go beyond traditional metrics and analyze email subscribers to gain better insight about customers' cross-channel behaviors, especially in cross-channel campaigns. Understanding behavior … Read the whole story
by Sara Guaglione
Jumpstart Automotive Group, an automotive marketing and advertising company, today announced the launch of a new advertising unit. Alfa Romeo is the first auto … Read the whole story
by Steve McClellan
Dentsu Aegis Network has agreed to acquire a 70% stake in the Philippines-based JaymeSyfu Group. It's the second Filipino ad shop Dentsu has agreed … Read the whole story
by Fern Siegel
American Media, which publishes celebrity and lifestyle magazines, is teaming with the Weinstein Company to develop original TV, film and digital efforts. Stephen Land, … Read the whole story
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by Felicia Greiff
The IAB has appointed OpenX Co-Founder and CRO Jason Fairchild as a co-chair of the IAB Programmatic Council. Read the whole story
by Laurie Sullivan
A land deal being voted on Monday by the Montgomery County Commission and the Clarksville-Montgomery County Industrial Development Board would give Google the green … Read the whole story
by Ben Frederick
New York-based mobile ad platform StartApp recently announced a partnership with Inneractive, an Israel-based mobile ad exchange, to provide a programmatic video exchange to … Read the whole story
by Karlene Lukovitz
Restaurants and foodservice venues have recovered from recession losses, with the industry ending this year with visits up 1%, total traffic volume at 61 … Read the whole story
by Steve McClellan
Gemini Healthcare is currently led by Gary Ainsworth and Michael Pill. Ainsworth will serve as CEO and Pill will serve as chief creative officer … Read the whole story