by Erik Sass
Consumers have difficulty distinguishing between native advertising and editorial content, per a new study. These findings should come as no surprise, considering that native … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
For five seasons, "Downton Abbey" has been one of the rarest things in the world -- a TV series that is damn near perfect. Read the whole story
by Joe Mandese
Nielsen this morning announced that James Attwood Jr. has been named non-executive chairman of its board, succeeding David Calhoun, the former Nielsen CEO who … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Mobile ads can now infer the medications that users take, whether they prefer to date men or women, and their location. That's according to … Read the whole story
by Karlene Lukovitz
Most saw sales decline or stagnate as consumers continued to migrate to fresher, simpler options. And just to rub it in, Mintel surveys found … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
2016 will be a watershed year in American politics. The next president will take office during a period of significant uncertainty domestically and around … Read the whole story
by Aaron Baar
Of the top 10 stories, three followed the rise of streaming media, noting the high churn rates among streaming subscribers, the increase of connected … Read the whole story
by Tanya Gazdik
With the enormous popularity of the HBO medieval fantasy TV series, it's no surprise that a story about Wyndham enlisting a "Game of Thrones" … Read the whole story
by Steve McClellan
The agreements will provide the ad holding companies with access to Tencent's large trove of data to better help target Chinese audiences for their … Read the whole story
by Sarah Mahoney
Although some two-thirds of adult American women are overweight, it has long been treated as a niche market. So it's no surprise that the … Read the whole story
by The Editor
Amazon's lonely little pony, GEICO's "non-skippable" ad, and Snickers' "Marsha, Marsha, Marsha" Brady Bunch send-up were among the best and most buzzworthy commercials of … Read the whole story
-
by The Editor
A story (originally headlined: "Nielsen Dumps Diaries In Biggest TV Markets, Local Demos No Longer Accredited") published in the Dec. 31 edition of MediaDailyNews … Read the whole story
-
by Felicia Greiff
Last month, a study by mobile ad tech firm AppLift and security company Forensiq said "a surprising proportion of programmatic mobile ad impressions -- … Read the whole story
by Joe Mandese
Cinema ad network National CineMedia has named long-time brand marketer Andrew England CEO and a director of the company. England, who most recently was … Read the whole story
by Steve McClellan
The holding company is moving its corporate operations to a new location in New York City. It will be housed in the same building … Read the whole story
by Laurie Sullivan
Content Analytics engineers are working to integrate the company's merchandising technology into ad-serving platforms. The goal is to improve conversion rates for search and … Read the whole story
by Ben Frederick
Smartphones proved to be a valuable source of revenue for email marketers in 2015. Smartphones drove 56.6% of all mobile email marketing revenue, which … Read the whole story
-
by Jess Nelson
Microsoft will now warn email users about suspected government hacking, the technology giant announced Wednesday. Read the whole story
by Erik Sass
"Forbes China" is set to close after the licensing agreement with its Chinese publisher expires this week. The deal between Forbes Media and Zhihui … Read the whole story