Paul Woolmington, a former top Madison Avenue media exec who founded MDC's The Media Kitchen and the U.S. operations of Naked, has come back … Read the whole story
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The king of free media has announced that his campaign will spend upwards of $2 million a week on TV ads, the first of … Read the whole story
The big areas of consumer tech growth are expected to be newer categories such as wearables, smart home devices, virtual reality devices, and drones. … Read the whole story
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Nine years ago, while walking the floor of the gigantic Consumer Electronics Show in Las Vegas, I was immediately struck by how many TV … Read the whole story
The Television Bureau of Advertising (TVB), the trade group that represents local TV broadcasters, in partnership with a Pearl-TV-led working group, has issued guidelines … Read the whole story
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Gary Klein has a very calming presence about him, which is a good attribute to have as a managing director at Gilbert Tweed International, … Read the whole story
LAS VEGAS -- Streaming content continues to grow, as nearly 60% of respondents from a global survey found that people frequently stream content in … Read the whole story
The $400 red-and-black box contains a connected suite of products, including a wristband, a heart rate monitor and a scale, all meant to effortlessly … Read the whole story
LAS VEGAS - Taking a step further into the virtual reality industry, 21st Century Fox has acquired a minority stake in virtual reality smart … Read the whole story
As shoppers, Millennials are different from older generations. While they prioritize value like their older counterparts, they are more likely to buy natural and … Read the whole story
Netflix CEO Reed Hastings says the subscription over-the-top TV service will triple the number of countries where it will be available -- adding 130 … Read the whole story
In a pact with Rubicon Project, Zynga is making all of its directly sold ad inventory available programmatically. This is made possible through Rubicon's … Read the whole story
Nielsen says 156 million adult consumers engaged in social networking on a smartphone alone for an average week in the third quarter of 2015 … Read the whole story
The total cross-platform audience for U.S. consumer magazines, including both print and digital channels and not excluding duplicates, increased 4.1% from November 2014 to … Read the whole story
Banner display ads will no longer be the format of choice for many mobile advertisers and marketers in 2016. Video and native ads are … Read the whole story
A group of Interpublic shops, led by McCann London, have been tasked with boosting the Wimbledon brand in multiple markets. The Wimbledon championship tournament … Read the whole story
The digital rights group Electronic Frontier Foundation is urging T-Mobile to revise its new BingeOn program by making the feature opt-in. Read the whole story
