by Joe Mandese
Paul Woolmington, a former top Madison Avenue media exec who founded MDC's The Media Kitchen and the U.S. operations of Naked, has come back … Read the whole story
COMMENTARY
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The king of free media has announced that his campaign will spend upwards of $2 million a week on TV ads, the first of … Read the whole story
by Aaron Baar
The big areas of consumer tech growth are expected to be newer categories such as wearables, smart home devices, virtual reality devices, and drones. … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Nine years ago, while walking the floor of the gigantic Consumer Electronics Show in Las Vegas, I was immediately struck by how many TV … Read the whole story
by Tobi Elkin
The Television Bureau of Advertising (TVB), the trade group that represents local TV broadcasters, in partnership with a Pearl-TV-led working group, has issued guidelines … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Gary Klein has a very calming presence about him, which is a good attribute to have as a managing director at Gilbert Tweed International, … Read the whole story
by Wayne Friedman
LAS VEGAS -- Streaming content continues to grow, as nearly 60% of respondents from a global survey found that people frequently stream content in … Read the whole story
by Sarah Mahoney
The $400 red-and-black box contains a connected suite of products, including a wristband, a heart rate monitor and a scale, all meant to effortlessly … Read the whole story
by Wayne Friedman
LAS VEGAS - Taking a step further into the virtual reality industry, 21st Century Fox has acquired a minority stake in virtual reality smart … Read the whole story
by Tanya Gazdik
As shoppers, Millennials are different from older generations. While they prioritize value like their older counterparts, they are more likely to buy natural and … Read the whole story
by Wayne Friedman
Netflix CEO Reed Hastings says the subscription over-the-top TV service will triple the number of countries where it will be available -- adding 130 … Read the whole story
by Tobi Elkin
In a pact with Rubicon Project, Zynga is making all of its directly sold ad inventory available programmatically. This is made possible through Rubicon's … Read the whole story
by Wayne Friedman
Nielsen says 156 million adult consumers engaged in social networking on a smartphone alone for an average week in the third quarter of 2015 … Read the whole story
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by Erik Sass
The total cross-platform audience for U.S. consumer magazines, including both print and digital channels and not excluding duplicates, increased 4.1% from November 2014 to … Read the whole story
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by Ben Frederick
Banner display ads will no longer be the format of choice for many mobile advertisers and marketers in 2016. Video and native ads are … Read the whole story
by Steve McClellan
A group of Interpublic shops, led by McCann London, have been tasked with boosting the Wimbledon brand in multiple markets. The Wimbledon championship tournament … Read the whole story
by Wendy Davis
The digital rights group Electronic Frontier Foundation is urging T-Mobile to revise its new BingeOn program by making the feature opt-in. Read the whole story