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by Laurie Sullivan
Marketers in the U.S. will spend more on display than search advertising in 2016, according to numbers released by eMarketer Monday. This year, spending … Read the whole story
COMMENTARY
by Morten Pedersen
2016 needs to be the year we finally get real about the state of our industry, and what needs to be done to sort … Read the whole story
by Joe Mandese
GroupM's MediaCom unit has struck a deal with biometric tracking firm Realeyes that will incorporate emotional measurement of consumers into its content testing and … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
AT&T will once again offer unlimited mobile data plans, but not for cord-cutters. The telecom will resume selling unlimited data to smartphone users, provided … Read the whole story
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by Tobi Elkin
Facebook's ad network is now working with mobile Web properties in addition to mobile apps. The access to a new crop of publishers could … Read the whole story
COMMENTARY
by Gene Hoffman
The digital media landscape is undergoing a tectonic shift. Cable and broadcast growth is declining, while over-the-top gains steam. The way we consume media … Read the whole story
by Aaron Baar
"We are now a very different company than we were a year ago," Val Vargas, vice president of advertising and marketing communications, tells "Marketing … Read the whole story
by Erik Sass
After four troubled years, Facebook cofounder Chris Hughes is throwing in the towel and putting "The New Republic" up for sale. He admits that … Read the whole story
by Wayne Friedman
ESPN and other networks seem to be under duress with some subscribers abandoning traditional pay TV packages, but media executives continue to look to … Read the whole story
by Steve McClellan
Some existing Lions are being reorganized. The Press Lions are being rebranded the Print & Publishing Lions, while Lions for Digital Craft are being … Read the whole story
by Wayne Friedman
With commercials priced at almost the $5 million mark for a 30-second commercial, the big sport event on CBS on February 7 could hit … Read the whole story
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by Tobi Elkin
L.A.-based Barons Media has launched a proprietary supply-side platform and plans to offer a full stack of technology behind its RTB-compliant SSP and servers … Read the whole story
by Sarah Mahoney
"We believe apparel industry trends will remain soft in 2016, given the heightened industry competition, declining mall traffic, and the shifting trend in consumer … Read the whole story
by Gavin O'Malley
Streaming music services saw total songs streamed nearly double over the past year, according to Nielsen. The number jumped from 164.5 billion in 2014 … Read the whole story
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by Jess Nelson
The global email encryption market is expected to grow from 1.5 billion in 2015 to 4.2 billion in 2020, per forecasts from Research and … Read the whole story
by Steve McClellan
WPP is backing an investment fund-Courtside Ventures-that will help finance tech and media startups with a focus on sports. The lead investor in the … Read the whole story