More details on the big Publicis Groupe restructuring, announced last month, were released today. Sadoun has formed a Creative Board that will be led … Read the whole story
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I interviewed lots of people who offered behind-the-scenes stories about Cosby in advertising. Interestingly, two of these stories have to do with Cosby as … Read the whole story
The forecast, from WPP's IEG, cites corporate interest in sponsorships as a means to support international expansion as a driving factor. Sponsorship dollars will … Read the whole story
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MDC Partners' agency trading desk Varick Media Management violated the industry's privacy code by failing to offer consumers a way to reject behavioral targeting, … Read the whole story
For the first time, online local advertising is on track to overtake all local analog media, this year. That's per a forecast from Borrell … Read the whole story
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While the debate rages over whether ad blockers and ad zappers can be discouraged by better-targeted ads, less offensive ad units or better creative, … Read the whole story
A new study suggests that just 6% would pay for a modestly priced over-the-top digital TV ESPN package. Fifty-six percent said they would remove … Read the whole story
First-party data from search or social and Web properties that tell brands how consumers interact on publisher sites continues to prove its worth, but … Read the whole story
Programmatic/ad tech company Rocket Fuel has hired a new chief marketing officer -- Eric Duerr. He has been the chief executive officer of Emphatic. … Read the whole story
Mediaocean acquired an Australian software provider to offer global clients a streamlined financial system for media transactions. Read the whole story
Penton, a professional information services company, announced Wednesday a new partnership with American City Business Journals. This alliance will offer marketers an expanded reach … Read the whole story
WideOrbit, an ad management software provider, announced its WO Programmatic platform now supports Deal ID. Read the whole story
Online health information publisher WebMD says it is not currently in any negotiations to be acquired, denying a report, first published in the Financial … Read the whole story
Meredith Corporation released the first issue of 'Fit Pregnancy and Baby' magazine, a blend of both publications. The company decided to combine and relaunch … Read the whole story
Dennis Crowley -- Foursquare's co-founder and public face -- is stepping down as CEO. Taking his place is Jeff Glueck, who has served as … Read the whole story
Some 73% of the 632 marketers polled by Contently, a marketing company, admit to creating more content overall in 2015, but only 49% ranked … Read the whole story
Mergermarket, a mergers and acquisitions market intelligence firm, released findings on global M&A trends in the telecommunications, media, and technology sectors in 2015 on … Read the whole story
