by Steve McClellan
A new study from the Association of National Advertisers and ad fraud tracker White Ops estimates that advertisers will lose $7.2 billion this year … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
We are 18 days into the new year. How are your New Year's resolutions going? I was in the gym this morning, and it … Read the whole story
by Laurie Sullivan
"Who will become the next U.S. president" was not the most-searched question on google.com during the fourth televised Democratic debate. Search queries were not … Read the whole story
COMMENTARY
by Felicia Greiff, Staff Writer
Apple iAd has cut its sales staff, BuzzFeed reported last Wednesday. Catch up on the highs and lows of the tech giant's foray into … Read the whole story
by Joe Mandese
As Madison Avenue begins rethinking the value of time-based advertising exposure, a new study suggests that nine seconds may be the optimum duration for … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
It's the end of an era, or something. 'Penthouse; magazine owner FriendFinder Network announced Friday that it will cease publishing the skin mag's print … Read the whole story
by Wayne Friedman
Against a big NFL divisional playoff game and mostly original airings of network shows, the Presidential Democratic debate on Sunday fared fairly well in … Read the whole story
by Laurie Sullivan
A disapproval notice from Google to WordStream set the wheels in motion to make a slight change in the policy the company follows to … Read the whole story
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by Laurie Sullivan
Apple will shutter the iAd App Network as of June 30, 2016, the company wrote in a post on its developer's Web site late … Read the whole story
by Gavin O'Malley
The General Data Protection Regulations -- the European Union's recently passed regulation for data sharing and protection -- are bad news for Facebook and … Read the whole story
by Sarah Mahoney
Walmart is taking on a more unified effort to win with grocery-store customers, as shoppers increasingly find newer destinations for food shopping, including the … Read the whole story
by Larissa Faw
Publicis Groupe is introducing the Publicis 90 competition to provide support for 90 aspiring companies focused on digital innovation. The initiative is one of … Read the whole story
by Sara Guaglione
WaPo will also be able to tailor the recommendations as they appear across desktop, tablet and mobile environments, including those for sponsored content. The … Read the whole story
by Philip Rosenstein
Chris Christie's super PAC, America Leads, has engaged TubeMogul as its video advertising partner for the 2016 presidential campaign. The crux of the relationship … Read the whole story
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by Tobi Elkin
Privately held OpenX has opened the kimono on its year-end 2015 financials, and those numbers paint a rosy picture: net revenue of $140 million, … Read the whole story
by Wayne Friedman
Some 3,021 global media deals were announced valued at $768.3 billion, up 46.6% in value compared to 2014 -- $ 524.1 billion and 2,988 … Read the whole story
by Ben Frederick
The approach to charging a fee after the first year of use was apparently not effective for the app, which has nearly 1 billion … Read the whole story