At a time when both Madison Avenue and the digital publishing community it depends on are struggling to find a solution to the potentially … Read the whole story
Nielsen is enlarging its social media TV-centric data beyond Twitter to include Facebook -- now called Nielsen Social Content Ratings. It will include social … Read the whole story
Dozens of advocacy groups are urging the Federal Communications Commission to move forward with new privacy rules that could restrict broadband providers' ability to … Read the whole story
In an important stamp of approval making comScore's digital audience measurement more of an industry currency, the Media Rating Council voted to grant accreditation … Read the whole story
Yahoo on Wednesday announced the availability of programmatic native advertising on the BrightRoll Exchange, meaning advertisers and publishers can now bid on native mobile … Read the whole story
Arnold Worldwide was named lead agency for brand strategy and creative duties for Angie's List. Incumbent was Bradley and Montgomery. Read the whole story
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The situation comedy is arguably the most ancient and lucrative genre of television programming. "I Love Lucy" was the original "Must-See TV" show - … Read the whole story
An out-of-court settlement of a lawsuit against Major League Baseball means fans will be able to purchase single-team packages from MLB.com with in-market rights. … Read the whole story
For every dollar spent on programmatic, there are platform, technology, verification and other costs, notes Kevin Rettig, senior manager of personalization and customer analytics, … Read the whole story
Netflix added 5.6 million global subscribers in the fourth quarter of 2015, and the company said it plans to spend some $6 billion in … Read the whole story
Some consumers are expressing displeasure or annoyance with the negative attacks on competitors in the two Simply 100 TV ads. Chobani's first major campaign … Read the whole story
After a few months on the market, Facebook is adding several features to its lead-generation-based mobile ads. The new carousel format lets businesses showcase … Read the whole story
"The Opaque Stack," a panel at MediaPost conference "The Reckoning," focused on the increasingly complex media-buying and -selling landscape -- complete with layers of … Read the whole story
DoubleVerify said Tuesday that it has been certified by the industry organization TAG as a validated provider of anti-piracy services for online ad companies. Read the whole story
More than half of pay TV consumers who know about "TV Everywhere" believe it would be an additional cost from networks or pay TV … Read the whole story
Google has begun to test a feature that enables mobile users to download apps from search results in Google apps without being rerouted to … Read the whole story
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There is a big difference between being informed and being thoughtful. Our connected world definitely puts the bias on the importance of information: being … Read the whole story
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Verizon is joining rival mobile carrier AT&T in rolling out "toll-free" data, which enables content companies to pay for their data to be exempted … Read the whole story
