by Wayne Friedman
National TV advertising for fourth-quarter 2015 has been estimated to have grown 2%, per Pivotal Research Group, which attributes this to new ad categories … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Campbell Ewald must face a potential class-action lawsuit for allegedly sending unsolicited text messages as part of an ad campaign for the Navy, the … Read the whole story
by Joe Mandese
Consumer promotion and coupon transaction processor Inmar is diversifying deeper into consumer purchasing data, analytics and insights, announcing the acquisition of Chicago-based retail data … Read the whole story
COMMENTARY
by Maria Garrido
Currently, people around the world wouldn't care if 74% of brands disappeared. This startling statistic hasn't changed much in five years, according to Havas' … Read the whole story
by Erik Sass
With the 2016 presidential and Congressional contests in full swing, Time Inc. is rolling out a new political ad targeting service for campaign media … Read the whole story
COMMENTARY
by
The Internet digital media measurement arena in the U.S. and abroad has been wrestling with three key issues: viewability, bot fraud along with ad … Read the whole story
by Laurie Sullivan
YouTube cracked the door a little wider Wednesday, making its Real-Time Ads tool available to an increasing number of brands. The ad unit will … Read the whole story
by Laurie Sullivan
AOL plans to take a minority equity stake in Taboola that will allow the two companies to collaborate on challenges that publishers face daily. … Read the whole story
by Sara Guaglione
Indiewire.com will join PMC's lineup of entertainment brands, which includes 'Variety,' 'Deadline Hollywood,' TVLine.com and 'Hollywood Life.' One of their goals will be to … Read the whole story
by Larissa Faw
Publicis Worldwide New York is promoting Carla Serrano to CEO to oversee its New York office. This move signals Publicis' current priority on redefining … Read the whole story
by Sarah Mahoney
A new study from NPD Group reports that parents say 87% of kids 0-14 engage in some kind of traditional play each week, and … Read the whole story
by Tanya Gazdik
"By and large, Americans are holding onto their budgeting mentality post-recession, with many sharing a penchant for 'beating the system' -- stretching their dollars … Read the whole story
by Aaron Baar
"We've been expanding into other tech sectors for a long time now, but our research shows that the only thing we get credit for … Read the whole story
by Ben Frederick
Some 59% of consumers said their opinion of a retailer would shift positively if they received offers that could be saved on their mobile … Read the whole story
by Ben Frederick
Starbucks and Spotify teamed up to launch a Shazam-like experience within their brick-and-mortar stores. Those customers with the Starbucks mobile app will be able … Read the whole story