by Tobi Elkin
The Interactive Advertising Bureau (IAB) on Friday released a new Data Segments & Techniques Lexicon that attempts to demystify data usage in the marketplace … Read the whole story
COMMENTARY
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An endorsement is a form of ad, of course. And no endorsement in the history of political discourse has been as mind-blowing as the … Read the whole story
by Laurie Sullivan
Google disabled more than 780 million ads in 2015 for violating its policies, up from 524 million in 2014. The findings released in its … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A story on Wednesday in The Drum revealed that some British retailers are charging women up to twice as much more for the same … Read the whole story
by Steve McClellan
Mike Matheny, who has been executive creative director at the Mirum Minneapolis-St. Paul office, will lead the new agency. It will be called Folklore. … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Many of the organizations and companies that lobbied against Comcast's merger with Time Warner have launched a new effort opposing Charter's attempt to buy … Read the whole story
by Wayne Friedman
Overall sales at the company's FiOS operations for the fourth quarter of 2015 -- which include its FiOS Internet, FiOS Video, and FiOS Digital … Read the whole story
by Laurie Sullivan
Zeta Interactive for the first time joins the Gartner Magic Quadrant for Digital Marketing Hubs as a niche player alongside Nielsen, Sizmek, Marin Software, … Read the whole story
by Laurie Sullivan
Kenshoo has released data estimating that among its clients, paid-search impressions rose 8% in Q4 2015, compared with the prior quarter, and 12% year-over-year. … Read the whole story
by Joe Mandese
Long-time marketing and media data expert Greg DePalma has joined Horizon Media as vice president of advanced video analytics. DePalma, who most recently was … Read the whole story
by Sara Guaglione
National Geographic Partners has named Claudia Malley chief marketing and brand officer and has appointed John Campbell svp, global media. 21st Century Fox and … Read the whole story
by Steve Smith
A panelist at MediaPost's "The Reckoning" event this week said ad blocking suggests a Napster-like sea change for news media. Read the whole story
by Wayne Friedman
Returning Fox series "X-Files" will offer up a commercial-free in-show option for viewers if they want to watch its premiere on digital app Fox … Read the whole story
by Larissa Faw
Those are just some of the developing trends chronicled in Mindshare's latest "Culture Vulture" report, examining cultural and behavioral trends and insights to help … Read the whole story
by Jess Nelson
Marketers are increasing their email budgets, according to a joint study released Wednesday by Selligent and Strongview. For those looking to invest, email ranks … Read the whole story
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by P.J. Bednarski
Infront Sports and Media, the Swiss-based sports and marketing company, has acquired 51% of Omnigon, the digital services company used by various sports leagues, … Read the whole story
by Ben Frederick
Political advertising has been traditionally rooted in TV. However, voter eyes are starting to move from TV to mobile. In this year's voting cycle, … Read the whole story