The Interactive Advertising Bureau (IAB) on Friday released a new Data Segments & Techniques Lexicon that attempts to demystify data usage in the marketplace … Read the whole story
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An endorsement is a form of ad, of course. And no endorsement in the history of political discourse has been as mind-blowing as the … Read the whole story
Google disabled more than 780 million ads in 2015 for violating its policies, up from 524 million in 2014. The findings released in its … Read the whole story
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A story on Wednesday in The Drum revealed that some British retailers are charging women up to twice as much more for the same … Read the whole story
Mike Matheny, who has been executive creative director at the Mirum Minneapolis-St. Paul office, will lead the new agency. It will be called Folklore. … Read the whole story
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Many of the organizations and companies that lobbied against Comcast's merger with Time Warner have launched a new effort opposing Charter's attempt to buy … Read the whole story
Overall sales at the company's FiOS operations for the fourth quarter of 2015 -- which include its FiOS Internet, FiOS Video, and FiOS Digital … Read the whole story
Zeta Interactive for the first time joins the Gartner Magic Quadrant for Digital Marketing Hubs as a niche player alongside Nielsen, Sizmek, Marin Software, … Read the whole story
Kenshoo has released data estimating that among its clients, paid-search impressions rose 8% in Q4 2015, compared with the prior quarter, and 12% year-over-year. … Read the whole story
Long-time marketing and media data expert Greg DePalma has joined Horizon Media as vice president of advanced video analytics. DePalma, who most recently was … Read the whole story
National Geographic Partners has named Claudia Malley chief marketing and brand officer and has appointed John Campbell svp, global media. 21st Century Fox and … Read the whole story
A panelist at MediaPost's "The Reckoning" event this week said ad blocking suggests a Napster-like sea change for news media. Read the whole story
Returning Fox series "X-Files" will offer up a commercial-free in-show option for viewers if they want to watch its premiere on digital app Fox … Read the whole story
Those are just some of the developing trends chronicled in Mindshare's latest "Culture Vulture" report, examining cultural and behavioral trends and insights to help … Read the whole story
Marketers are increasing their email budgets, according to a joint study released Wednesday by Selligent and Strongview. For those looking to invest, email ranks … Read the whole story
Infront Sports and Media, the Swiss-based sports and marketing company, has acquired 51% of Omnigon, the digital services company used by various sports leagues, … Read the whole story
Political advertising has been traditionally rooted in TV. However, voter eyes are starting to move from TV to mobile. In this year's voting cycle, … Read the whole story
