by Joe Mandese
The U.S. ad market finished 2015 with its highest December since MediaPost and Standard Media Index began tracking the marketplace in 2009. The U.S. … Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit at the 2016 IAB Annual Leadership Meeting Sunday to expand resources and drive … Read the whole story
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by Joe Mandese
Citing likely changes that will "unlock value," Influential Wall Street analyst Brian Wieser has upgraded Yahoo's stock to a "buy" from a "hold" rating. … Read the whole story
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by Steve Smith
Motivity's Kevin Ryan says the line-blurring between editorial and advertising at the heart of native ads is to be expected from Silicon Valley. They … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It's not illegal to pretend a soft drink confers happiness or joy; puffery is deemed fair game by regulators. But at this time in … Read the whole story
by Laurie Sullivan
A revenue-sharing advertising agreement between Apple and Google shows just how far companies will go to get close to consumers online. Read the whole story
by Laurie Sullivan
Microsoft plans to purchase a piece of real estate it has been leasing for the past 15 years in Mountain View, California -- expanding … Read the whole story
by Steve Smith
At last week's Mediapost conference on trust and transparency, "The Reckoning," agency veterans explored the imperiled state of the agency/client relationship. According to Michael … Read the whole story
by Sara Guaglione
IAC will restructure into six business units. A publishing unit will contain About.com, Dictionary.com and The Daily Beast, as well as other properties. The … Read the whole story
by Aaron Baar
T-Mobile is launching the #BallBusterChallenge -- a play on Verizon's ad using colored balls rolling on a track, "to put reality in people's hands … Read the whole story
by Wendy Davis
Siding with Facebook, a federal judge has ruled that Facebook can't be sued in Illinois for allegedly creating a "faceprint" database. Read the whole story
by Laurie Sullivan
The IAB has appointed Lauren Wiener, president of buyer platforms at video advertising company Tremor Video, its new chair for 2016. Wiener said that … Read the whole story
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by Steve Smith
Are there any "good actors" leading by example in the fight against ad fraud? So asked MediaPost's Bob Garfield of a panel on complexity, … Read the whole story
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by Wayne Friedman
DraftKings and FanDuel, as new advertisers, were the darlings of TV sports programmers for most of the fall -- yet in recent weeks have … Read the whole story
by Wayne Friedman
Total average viewership of live sports events from 2009 to 2015 has been relatively unchanged. But non-sports programming, including its mother-ship show, "SportsCenter," has … Read the whole story
by Steve McClellan
First, the WPP shop won media AOR duties for ecommerce startup Jet.com. Now it has been retained by household and personal care company Church … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Information being a prerequisite for effective participation in a democracy, without freedom of speech and freedom of the press our democracy fails to function. … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
GBP130m in backdated taxes it says it doesn't owe -- signs of a guilty Google conscience or the fact that public opinion is changing … Read the whole story