by Joe Mandese
Influential Wall Street analyst Brian Wieser has updated his outlook for the major agency holding companies he follows and boosted Publicis to a "buy" … Read the whole story
COMMENTARY
by Randall Rothenberg
In his speech at the annual leadership conference, IAB CEO Randall Rothenberg emptied his rhetorical gun at Adblock-Plus calling them an "unethical, immoral, mendacious … Read the whole story
by Wayne Friedman
The NFL's NFC and AFC championships -- now regularly the second- and third-most-viewed TV programs of the year -- posted strong viewing data, with … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Ad-blocking has been a consumer plebiscite," IAB President and CEO Randall Rothenberg says. "The software offered consumers a vote -- and they have voted … Read the whole story
by Laurie Sullivan
Fandom will provide original video, news and features, and curated content with a focus on entertainment, Jimmy Wales, founder of Wikia and Wikipedia, told … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I have written frequently about the increasing threat that is marketing automation. My point has been that it will turn out to be more … Read the whole story
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by Tobi Elkin
AppNexus on Monday announced the launch of PriceCheck, a header bidding tool that enables mobile app developers to increase their yield through a transparent, … Read the whole story
by Gavin O'Malley
In a major management shakeup, Twitter is saying goodbye to its svp engineering Alex Roetter, vp human resources Skip Schipper, vp global media Katie … Read the whole story
by Wayne Friedman
Looking at the fourth quarter of 2015, broadcast networks continued to see rising ad growth in December, but cable, spot television and syndication all … Read the whole story
by Sara Guaglione
One by AOL:Publishers offers a way for publishers to monetize their work using only AOL tools. The company will combine the individual publisher technologies … Read the whole story
by Larissa Faw
The agency has issued a study based on surveys of more than 10,000 consumers in 28 markets, which examines 10 trends reshaping the business … Read the whole story
by Wayne Friedman
Rubicon will used its Guaranteed Orders platform for programmatic TV advertising to AdMore's more than 1,700 national and local television affiliates. Read the whole story
by Felicia Greiff
The Internet is all atwitter over a new browser that claims to block "all the greed and ugliness on the Web that slows you … Read the whole story
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by Ben Frederick
Viacom's marketing and creative team, Viacom Velocity, on Monday announced a partnership with Canvs, a tech platform that measures and interprets viewer sentiment in … Read the whole story
by Wayne Friedman
Expanding its efforts to measure traditional TV commercial activity, TV advertising researcher iSpot.tv will offer more details about specific TV advertising performance, as well … Read the whole story
by Gavin O'Malley
Not long ago, Instagram was as ad free as a Ken Burns marathon. As new data shows, however, those days are long gone. Ad … Read the whole story
by Steve McClellan
The Group has just launched a new brand identity with four main units: MullenLowe, the main advertising agency; digital network MullenLowe Profero, media buyer … Read the whole story