by Wendy Davis
Federal Communications Commission Chairman Tom Wheeler Wednesday outlined a proposal that would pave the way for consumers to more easily watch television programs on … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
I'm not sure how this crazy primary season has been for the nation, but it's been a marketing boon for news networks. Specifically, it … Read the whole story
by Laurie Sullivan
Nielsen announced Tuesday at the Interactive Advertising Bureau Annual Leadership Meeting that Digital Ad Ratings are now available in DoubleClick Bid Manager and DoubleClick … Read the whole story
COMMENTARY
by Joe Mandese
A couple of stories breaking in the last couple of days have me thinking about that old adage: The more things change, the more … Read the whole story
by Wayne Friedman
The deal creates another big local TV station company -- 171 stations covering 100 U.S. TV markets. It will cover 39% of the U.S. … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Tal Schwartz, founder of ClickTale, started his data-oriented career at an investment fund. Schwartz put his data analysis background into his work at Click … Read the whole story
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by Laurie Sullivan
The ability to recognize audiences across channels and devices will become key in 2016, replacing programmatic as the top priority among marketers, according to … Read the whole story
by Tanya Gazdik
Beginning Jan. 30 and running through the day of the Super Bowl, Visa's corporate headquarters, located in the heart of Super Bowl City, will … Read the whole story
by Sarah Mahoney
The company says the new campaign, from Goodby, Silverstein & Partners, represents a shift away from athletes performing "incredible outdoor feats to showcasing the … Read the whole story
by Steve McClellan
Stoddart replaces Tom Bernardin, 62, currently chairman and CEO, who will remain chairman through June 2017. Stoddart will retain oversight of the agency's North … Read the whole story
by Jess Nelson
Email-based spear phishing attacks cost companies an estimated $1.6 million per incident, according to a recent study by security company Cloudmark. Read the whole story
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by Tobi Elkin
Teads, a native video advertising platform, on Wednesday released a global study on why people block ads. Among the notable findings, 80% of those … Read the whole story
by Steve McClellan
The San Francisco-based ArcTouch is known for creating custom experiences across phones and tablets, wearables, TV, homes and cars. The firm's 2015 gross revenues … Read the whole story
by Gavin O'Malley
For the full year, Facebook posted $3.69 billion in profit on $17.93 billion in revenue -- up 44% since 2014. "2015 was a great … Read the whole story
by Wayne Friedman
FilmOn TV Networks has bought the CinemaNow brand from Reliance Majestic Holdings. CinemaNow offers more than 55,000 premium movies and tv episodes with approximately … Read the whole story
by Karl Greenberg
Good news for Hyundai, Mini, Honda, Toyota, Kia, and GM, and the rest who have spent $5 million to have a 30-second say in … Read the whole story
by Sara Guaglione
Revenues were $267 million compared to $242 million in the prior-year period, driven by total advertising revenues -- which grew 18% to $137 million … Read the whole story