by Steve McClellan
The two groups formed a joint task force last spring to develop principles on the issue of transparency. Later, the ANA separately commissioned a … Read the whole story
COMMENTARY
by
Wednesday night, I spent an hour online with my new BFF, Oprah. Well, actually, she was connecting personally with me and the thousands of … Read the whole story
by Jess Nelson, Laurie Sullivan
IBM Interactive Experience (IBM iX), one of the largest global digital agencies, announced plans Thursday to acquire Resource/Ammirati for its creative expertise. The nearly … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Randy Rothenberg, the president and CEO of the Interactive Advertising Bureau, did not mince words when talking to the Wall Street Journal about his … Read the whole story
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by Joe Mandese
In separate meetings, the shareholders of comScore and Rentrak voted to approve their proposed merger. Effective with the close of business Friday, Rentrak will … Read the whole story
COMMENTARY
by Justin Choi
The heart of the FTC's guidelines is simple: Promotional messages are deceptive when they are not clearly identifiable by consumers as advertising. To accomplish … Read the whole story
by Laurie Sullivan
Paid-search momentum shows signs of slowing growth year-over-year (YoY) for desktop and mobile. Globally, paid search slowed by 75% in the fourth quarter of … Read the whole story
by Steve McClellan
Sony has completed most of the global media review it began last May. UM retained Sony Pictures Entertainment North America and MediaCom was awarded … Read the whole story
by Erik Sass
The biggest online news publisher for the U.S. audience was MSN, owner of MSN.com, with just over 27 billion combined page views across mobile … Read the whole story
by Wayne Friedman
National commercial TV ratings slightly narrowed their losses in the fourth quarter of 2015 versus earlier in the year, with kids TV commercial ratings … Read the whole story
by Wendy Davis
Online video distributor FilmOn X is not entitled to a compulsory cable license that would enable it to stream TV programs, a coalition of … Read the whole story
by Jess Nelson
Some 63% of businesses use email to collect data, according to a report released earlier this week. Read the whole story
by Amy Corr
Death Wish Coffee Company, a New York-based company, won a 30-second Super Bowl spot created by Intuit's agency, RPA. Read the whole story
by Laurie Sullivan
Yahoo will attempt to create a community by allowing site visitors and app users to discover and carry out conversations around content, and easily … Read the whole story
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by Laurie Sullivan
BloomReach added $56 million to its coffer Friday in a Series D funding round, which comes at a time when many public software as … Read the whole story
by Wayne Friedman
AdMore has access to TV advertising inventory from more than 1,700 local broadcast stations, national cable networks, cable systems, cable interconnects and program syndicators … Read the whole story
by Karlene Lukovitz
Total U.S. food and nonfood CPG sales volume in grocery, club, drug, mass/super and dollar stores (excluding Walmart) was down 1.7% in the 52 … Read the whole story
by Ben Frederick
Digital shopping is a two-way street. As the world economy evolves, the retailers that are coming out on top are embracing an approach that … Read the whole story